Most people create content about themselves.

Their story.

Their business.

Their offer.

Their practice.

But the stuff that usually performs best?

It’s for other people.

We break down why one trend-based PT video took off while a more self-focused version barely moved and what that teaches about reach, engagement, and making content people actually care about.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Make Content For Others

[01:11] – Nostalgia Hook Breakdown

[01:47] – Twisting The Trend

[02:32] – Where the Best Ideas Come From?

[02:52] – AI Physical Therapy In The 90s

[03:42] – Results And Engagement Lessons

[04:27] – Judy's Cafe Viral Hooks

[05:09] – Turning Views Into Patients

[07:14] – Local Social Proof Strategy

[09:10] – Handling Criticism Online

[11:40] – Do It Yourself Or Hire It Out

[14:37] – Parting Shots

What kind of content has performed better for you lately: content about you or content for your audience?

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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