Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion.

So what are brands looking for?

Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. 

Here are four top KPIs (key performance indicators) brands might be measuring in 2024:

• Conversions
• Brand lift
• Engagement 
• Quality of content

Tune in to learn more about what brands are looking for with their influencer partnerships!

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