Today, we’re discussing what to do if your engagement is down on Instagram. If you’re feeling down about your engagement, this podcast episode is for you.

Tip  1: Take a step back and deep breath.

There are a million reasons why engagement can be down. Maybe you’re in a busy season of life, maybe you’re in a transition, or maybe you haven’t changed your posting schedule at all, and engagement is just down.

Remember engagement isn’t going to be the same year over year or even month over month. There are ebbs and flows and you have to factor in life!

Tip 2: Accept that Instagram engagement is down for everyone. 

As a friendly reminder, Instagram engagement is the number of interactions your content receives on social media. Interactions are:

·      Likes

·      Comments

·      Shares

·      Saves

·      Views

·      Link clicks

Instagram engagement has dropped in 2022 because Instagram is prioritizing Reels, including Suggested Content in the Main Home Feed, and Average Time Spent on Instagram has dropped to 30 minutes a day. 

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