Martin George is the Customer Director of Waitrose: in effect heading up the famous supermarket's marketing operations.

And while this role is impressive in itself, it comes after a storied career that has seen Martin in roles as varied as BA to the Post Office.

In this webinar, we hear what a career in our industry has taught him about careers in marketing, the models that have been useful throughout, and getting buy in from the rest of the business on marketing activity.