In this powerhouse episode of the Unemployable Podcast, James, Mark, and Eric sit down with returning guest Daniel Turner, a digital marketing expert managing over $15 million in annual ad spend across businesses generating more than $200 million in revenue. They dive deep into the state of digital advertising in Australia, the impact of macroeconomic shifts on consumer behaviour, and why business owners must learn the fundamentals of ads before outsourcing. From ROAS and LTV to ChatGPT strategy, UGC content, platform performance, and scaling Shopify brands, this episode is a raw, practical masterclass for anyone building an online business.