ill communication: copywriting tips & sales strategies for small businesses

What happens when you FAFO on LinkedIn


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What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business?

In this episode, I’m pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshaped my marketing approach, and why I’m finally letting go of perfectionism. If you’re anything like me, you might’ve resisted LinkedIn for years. But once I finally leaned in, I saw real, measurable results.

I’m sharing what I recently tested, what flopped, and what surprisingly worked—breaking a few so-called “rules” along the way. You’ll hear about the posts that performed best, the mindset mantras that kept me moving forward, and how a challenge designed to “just try stuff” became one of my most energizing and profitable experiments yet. If you've been stalling, overthinking, or waiting for perfect timing, this episode is your permission slip to shake things up.

Topics Covered in This Episode:

  • The anti-strategy that unlocked real results on LinkedIn
  • Why posting "imperfect" content can outperform polished ones
  • A challenge that got people excited about outreach and DMs again
  • Which LinkedIn “rules” I broke—and what happened when I did

Show notes are always available at https://www.kimkiel.com/podcast!!


Resources Mentioned:

F-around and Find Out on LinkedIN! Join the challenge here: www.kimkiel.com/fafo

Join the Joy of Copy Club and embrace the FAFO philosophy in all your marketing and copywriting: www.kimkiel.com/copyclub


I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.

Enroll now: www.kimkiel.com/pivot

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ill communication: copywriting tips & sales strategies for small businessesBy Kim Kiel - Marketing & Copywriting Strategist

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