The term femvertising was coined by She Knows Media back in 2014, and recent years have seen more and more advertising campaigns champion female empowerment and challenge traditional gender norms, reshaping the marketing landscape. 

But the emergence of femvertising has also led to a lot of scepticism, with some observers questioning whether the practice is actually a foe to the women’s rights movement, rather than a friend.

Do you have any notable examples of femvertising campaigns? What do women think about femvertising? In under 3 minutes, we answer your questions!

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A podcast written and realised by Joseph Chance.

In partnership with upday UK.

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