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We explore the leap from doing everything yourself to empowering a COO, and how clarity turns vision into results. We also share a practical approach to writing that builds trust with owners: document real work, write to one person, and favor observations over lectures.

• hiring a COO to add structure and accountability
• shifting from personal heroics to systemized delivery
• visionary and integrator roles and boundaries
• alignment through written expectations and cadences
• handling imposter syndrome with inner work and coaching
• journals and daily writing to sharpen clarity
• content strategy based on observation not how-tos
• document, don’t create to attract right-fit owners
• measuring leading indicators to coach the system

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