To sell a course, the right people need to see your offer. Period.

Without eyeballs, there aren’t sales.

Luckily, the process of GETTING eyeballs isn’t confined to a life spent slaving away on social media trying to build an audience.

Because at the end of the day? Audience and leads are actually two very different things.

Audience: A group of people to whom you deliver free content and thought leadership to.

Leads: A group of people who express interest in your offer.

An audience can help you generate leads, no doubt. But do you need a BIG audience to get the leads you need to sell your course? NUP.

In today’s podcast episode, we walk through how to structure a traffic and visibility plan to generate the number of leads you need to fill your course funnel.. with or without a big audience to start out with.

Here’s how to structure a plan of attack, to generate leads to sell your course, how it DIFFERS from audience.. and how it all works together;

1️⃣ Choose Your Selling System

2️⃣ Do the Math

3️⃣ Create Your Traffic and Visibility Plan

Full show notes for this episode can be found at
https://thecoursecartel.com/153

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