Digital Marketing Podcast listener Jayden Maharaj from Axis Marketing talks us through Facebook Messenger Marketing. What is it? How does it work? And how can it be used effectively to help drive one to one communication with your audience at scale? Based In Vancouver Canada, Jayden and his team have been assisting businesses to set up effective social media advertising programs designed to build more business and have been effectively harnessing Facebook Messenger for their clients over the last 12 months. Making use of Facebook Messenger and automating a number of one to one conversations using Messenger Bot services like ManyChat or Chat Fuel can be a great way to introduce new customers to your product offerings. By combining the reach and demographic targeting of Facebook ads with the ultra high engagement rates seen within Messenger powered marketing campaigns, Jayden and his team have discovered a channel which when set up and configured correctly can really outperform your email campaigns. Listen in and find out how to harness the power of Facebook Messenger for your marketing. Useful Links Axis Marketing ManyChat ManyChat Notes on GDPR Compliance Chat Fuel Draw.io Shopify Recart App