In this episode of the Nonprofit Leadership Podcast, Dr. Rob Harter sits down with Greg Warner, founder of MarketSmart, to explore how nonprofit leaders can use fundraising data more effectively. Greg shares the story behind the Fundraising Report Card, a free tool designed to help organizations better understand donor retention, lapsed donors, giving trends, and overall fundraising performance.

The conversation also dives into the future of fundraising, including how AI can create efficiencies, improve donor engagement, and free up development teams to focus more on meaningful relationships. Greg offers a powerful reminder that donors should never be treated like ATMs, but rather as people looking for purpose, trust, and connection through their giving.

Key Topics Include:

Mentioned in This Episode:

This Episode is Sponsored By:

Links to Resources:

Subscribe and Share
Listen and subscribe to the Nonprofit Leadership Podcast on iTunes, Spotify, or Amazon. Don’t forget to like, subscribe, and share with other nonprofit leaders!