Bec Brideson is a pioneer in a space you likely haven't thought all too much about. Gender-Intelligent thinking is a skill she has developed and that she is passionate about sharing. Ever heard the term 'womenomics'? Yeah, me either. I guess it takes someone like Bec, with a specific set of skills, circumstances and attributes to see business and life through a gender specific lens and help the rest of us capitalise on her insights. 

In 1998, Bec Brideson became the youngest female advertising Creative Director in Australia and joined an exclusive rank attained by only 3% of female creatives in the world. She has worked with brands such as Virgin, Qantas, Holden, Cricket Australia, and recently the launch of AFLW and I dare say, she's pretty impressive!

 

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BEC BRIDESON

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TIFFANEE COOK

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