What does it take to become a 13% real estate agent?

One who can outlast market shifts, interest rate hikes, inventory dips, and legal changes, without burning out or giving up.

Over the past year, we’ve posed this question to top agents, brokers, coaches, and industry leaders. 

Their answers have revealed a clear truth:

Success in real estate isn’t about surviving one transaction at a time. It’s about building a business that’s resilient, referral-driven, and rooted in long-term value.

This week on The 13%, we’re celebrating one full year of these game-changing conversations by revisiting the top 3 most downloaded episodes.  

These episodes sparked the biggest aha moments and inspired agents to take real action. This special anniversary roundup will reignite your motivation and give you the tools to make the next 12 months your strongest yet. 

 

You’ll hear from: 

• Amy Stockberger on how to go beyond the transaction and become a forever resource 

• Sam Powell on why AI isn’t just a shiny object  and how to use it to work smarter, connect better, and lead with confidence 

• Michael Maher on how hosting events can unlock massive referral potential (even if no one shows up!) 

 

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry. 

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

 

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