It's one of those things everyone says is important… but very few businesses are actually strategic about.

In this episode, I sat down with the incredible Jennifer Heuett of Small Wins Company to unpack what it really takes to create a client experience that people remember, the kind that builds trust, retention, and referrals without you needing to constantly chase new leads.

We get into the behind-the-scenes of what happens after someone says yes to working with you, because spoiler alert: the moment after someone buys is where a lot of businesses drop the ball.

Inside this convo, we dive into:

• Why client experience is about way more than welcome emails and gifts
• The surprising way your intake form can double as a marketing goldmine
• How asking better questions can help your clients feel instantly seen and supported
• The tiny onboarding shift that eliminates confusion and builds trust fast
• How to use AI to improve systems (without losing the human touch)

If you've ever wondered why some businesses have clients who stay for years, rave about them online, and refer everyone they know… this episode is going to give you a whole new perspective.

Enjoyed this episode? Do share with me and Jen over at @anitasiek and @thesmallwinsco what was the biggest takeaway!

This episode is proudly sponsored by Jen Heutt of Small Wins Co. Jen has kindly gifted all my listeners her Onboarding Success Kit, which you can grab right here: thesmallwinscompany.com/freebie

Follow Jen here: @thesmallwinsco