Sway Mastermind enrollment is open. This is the first time in five years of running this program that we've dedicated an entire podcast episode to walking through what it is, who it's for, and how it works. If you've been piecing together scattered information from podcasts, conferences, and courses but you're still not seeing results, this episode breaks down the comprehensive, systematic approach that's helped hundreds of wedding pros level up. Sam and Katy discuss the origin story, what's changed over five years, and what's completely new for 2026.

You'll learn:

• Why Sam created a sales and marketing intensive when most wedding industry education focuses on creativity or business-in-a-box approaches

• How the program has evolved from a one-month bootcamp to a year-long implementation intensive

• What's new for 2026: custom AI tools powered by proven frameworks, Sway Pods for accountability, guaranteed hot seat coaching, and done-with-you deliverables

• The tier structure and VIP bonuses that reward early commitment

• Who this program is for (and who it's not for)

Enrollment open until March 5, 2026. 50 spots available. Link to learn more: https://ideactionconsulting.com/2026-sway-mastermind