Just because a company claims to sell "clean" perfume doesn't mean it's actually free from harmful chemicals.

As a former environmental toxins attorney turned Clean Living Coach, I've discovered that most "clean" fragrance brands are still using synthetic ingredients and denatured alcohols that can disrupt your hormones and impact your health. 

The truth is, there are only four truly clean perfume companies on the market right now - and most popular "clean" brands don't make the cut.

Understanding what makes a perfume truly clean requires looking at three key factors: the alcohol base, fragrance ingredients, and transparency in labeling. 

While many brands claim to use "safe synthetics," this term has no regulatory definition and often masks the use of petroleum-derived chemicals that haven't been properly studied for long-term health effects.

In this episode, I break down exactly what to look for in a clean perfume, why denatured alcohol is problematic, and which four brands are creating genuinely clean fragrances. Whether you're dealing with sensitivities or simply want to make informed choices about what you put on your body, you'll learn how to evaluate perfume brands beyond their marketing claims.

In today's episode, we're chatting about: 

• Why "safe synthetics" is a meaningless marketing term 

• The truth about denatured alcohol in perfumes 

• How to identify truly clean fragrance ingredients 

• The only four brands creating genuinely clean perfumes 

• What makes a perfume actually safe versus just "clean" marketed

Episode Resources

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