Guest:
Ryan Fenn – Founder, CHIIRP

Guest Links:
Website: https://www.chiirp.com

This episode breaks down how home service companies can radically increase booked jobs by treating follow-up as a conversion system, not an afterthought, and why the winners in 2026 won’t be the companies generating the most leads they’ll be the ones converting the highest percentage of the leads they already have. It explains CHIIRP’s rebuilt platform relaunch and the shift from complicated drip-campaign setup to outcome-focused AI agents that handle specific missions like converting Angi leads, rehashing estimates, reviving dead leads, and optimizing timing and copy automatically based on what’s proven to work. The episode shows why tiny wording changes can unlock massive conversion lifts, then delivers real examples of high-performing follow-up messages rooted in millions of texts: start with an engagement question, write like a real human (casual and conversational), add light playfulness to trigger replies, stay empathetic without guilt (no cortisol spikes), be persistent without sounding robotic, and even give prospects permission to say no to force clarity and responses. It also covers how systematic A/B testing turns follow-up into an improvement loop, and why iMessage “blue bubble” automation can meaningfully increase response rates by removing “STOP to opt out” friction while enabling richer media like photos, higher-quality video, and voice notes. Overall, this is a tactical blueprint for getting more revenue from the same marketing spend by building follow-up as a measurable, optimized, always-on engine.