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If you're tired of second-guessing every Instagram post, wondering if your studio emails are working, or avoiding video altogether... this episode is about to unlock something big.

Michael Jay sits down with Vancouver-based teacher and marketing pro Hadis Kiani, who shares her decade-long journey as a class-building yoga teacher — and how her background in marketing shaped her success.

Together, they break down what modern yoga marketing actually looks like in 2025 — from brand consistency and storytelling, to human psychology and meeting your students where they’re at (yes, even the ones who hate social media). Hadis also shares practical advice for how studio owners can build community and credibility with confidence... and yes.. make use of ClassPass!

In this episode:

• The real role of marketing in a yoga business
• Why your intro pass might be your most powerful tool
• How branding consistency helps build trust
• Marketing psychology: how people actually make decisions
• What makes students come back again and again
• Studio marketing mistakes (and how to fix them fast)

Ready to finally market your studio with strategy, not guesswork?
Michael is now booking for his September Start a Studio and Grow a Studio coaching packages. Begin with a 30-minute free call.
👉 Book now at yogabizchamp.link/podlink

Connect with Hadis https://www.instagram.com/moovinstylewithhadis/

Book a complimentary 45 minute strategy session with the sales arms with my link https://www.thesalesarms.com/yogabizchamp

Book a demo with Offering Tree with my Yoga Biz Champ link

Book a call with Mitch McGinley from the Boutique Fitness Brokers with my link. BOOK WITH MITCH HERE

FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink