McDonald’s tested a $12.99 all-you-can-eat buffet. It blew up. Why? Because it’s pricing psychology and physical therapists can use the same tactics. In this packed episode, Dave Kittle, Tony Maritato, and Jimmy McKay explore real-world pricing strategies for modern PTs. From $599 floor lifts that generate affiliate revenue to $100/month memberships that beat insurance, this is your tactical guide to patient-centered growth.

We also break down viral marketing moments (yes, the Phillies “Karen” story), show how influencer PTs generate income without burnout, and explain how hybrid models are the future for clinics sick of reimbursement games. Plus: how AI tools boost visibility, how Marcus Lemonis-style PR can drive attention, and why clarity of business model is the #1 differentiator.

Whether you're cash-based, hybrid, mobile, or Medicare-only, if you're serious about sustainability, this is the playbook. Think less CPT codes, more connection. Less compliance, more creativity.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:45] — Patient Interaction and Value Perception

[01:15] — Marcus Lemonis and Social Media Reactions

[02:36] — The Role of AI in Content Creation and Leveraging Trends

[03:36] — Capitalizing on Opportunities

[04:55] — Handling Criticism and Naysayers

[06:23] — The Impact of Viral Moments

[07:45] — Unexpected Incidents and Public Reactions

[11:03] — McDonald's Buffet Experiment

[15:08] — Creative Pricing Models in Business

[20:14] — Unlimited Access in Physical Therapy

[25:07] — Assumptions and Value in Healthcare

[25:37] — Exploring Cash-Based Models

[26:04] — Subscription Models and Media Attention

[27:54] — Medicaid and Healthcare Costs

[28:52] — Reducing Barriers with Cash Pay and Wait Times

[31:52] — Perceived Value and Pricing

[35:00] — Targeting Different Market Segments

[37:36] — Outpatient Therapy and Insurance

[39:27] — Marketing and Social Media

[44:50] — Organic Marketing Success

[45:00] — Affiliate Marketing and Product Promotion

[53:23] — Business Model Preferences

[56:43] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

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LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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