Meta is once again at a crossroads, navigating the rise of AI, a shifting political and cultural climate, and evolving debates over speech online. Few executives have had a closer view of the company’s evolution than Alex Schultz, Meta’s Chief Marketing Officer and VP of Analytics, who joined Facebook back in 2007. Schultz joins Rapid Response to reflect on the creativity and science behind digital marketing, why the current moment carries existential stakes for Meta, and the lessons from his new book Click Here: The Art and Science of Digital Marketing. He also offers insights on growth, free speech, and what may lie ahead for the future of digital platforms.

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