Can a $700M athlete deal teach you how to scale your clinic? What if robots replaced your massage therapist?

We’re talking MLB rehab, luxury concierge care, and the AI tools quietly changing patient expectations and what smart PTs are doing right now to stay ahead. Dave Kittle, Jimmy McKay, and Tony Maritato ask: what can Shohei Ohtani’s contract teach PT owners? We cover incentives to attract top clinicians, the $7,500 massage robot, patient buy-in and storytelling, what “opt out of Medicare” really means for cash PTs, and why some clinics don’t innovate. Plus: how influencer PTs make money, simple brand licensing, and turning one visit into 12 pieces of content.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:08] — Exploring MLB Contracts and Salaries

[02:05] — Physical Therapy and Celebrity Endorsements

[03:06] — MLB Market Dynamics and Agent Success

[04:45] — Physical Therapy Salaries and Unionization

[07:01] — Monetizing Physical Therapy

[09:58] — Opting Out of Medicare in Physical Therapy

[13:57] — Challenges in Medicare Billing

[18:48] — Monetizing Physical Therapy Content

[23:27] — The Power of Media and Distribution

[30:09] — The Importance of Consistency

[30:40] — Leslie's Success Story

[32:42] — Three Types of Marketing

[33:08] — Analyzing a Medical Video

[36:04] — Creating Effective Patient Videos

[39:39] — The Power of Video Documentation

[45:45] — Robotic Massage Therapy

[47:54] — Social Anxiety and Technology

[50:06] — Challenges and Innovations in Tech

[54:34] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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