Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need. They may not know it themselves, which is why you’ll be a step ahead of everyone else if you learn how to identify what core motivation is driving the couple’s decision. In this episode you’ll learn

- How to sell from the intersection of sales and psychology

- 9 core desires pushing consumer purchases

- 4 most common triggers for couples

- How to incorporate these into your marketing and sales efforts