What Now? - A Journey Through Chiropractic

In this episode of the What Now Podcast, Dr. Morgan Plantamura shares her journey of building Truly Chiropractic in Austin, Texas. She discusses her clear vision for the practice, the importance of conveying that vision to her team, and the unique experience they create for their patients. Dr. Plantamura emphasizes the significance of education in chiropractic care, the role of marketing and content creation in growing the practice, and her future plans for expansion and family. Throughout the conversation, she highlights the importance of teamwork, leadership, and maintaining a strong culture within the practice.

Welcome to the What Now? Podcast!

In this episode, Spencer and Zach discuss what it means to be a professional in the chiropractic field. They explore the concept of professionalism and how it relates to taking chiropractic seriously, integrating it into one's lifestyle, and continuously improving one's skills. They also touch on the importance of rest, productivity, and self-care in maintaining professionalism. The conversation highlights the difference between amateurs and professionals and emphasizes the need for chiropractors to reflect on their level of professionalism. The conversation explores the importance of being well-rounded and maintaining balance in professional and personal life. It emphasizes the need to continually invest in oneself and avoid burnout. The hosts draw parallels between successful athletes and business owners who prioritize their physical and mental well-being. They discuss the significance of having a strong support system and developing a personal brand. The conversation concludes with a shout-out to listeners and an invitation for future guests.

Welcome to the What Now? Podcast!

In this conversation, Spencer and Zach discuss the importance of networking and building relationships in their businesses. They share their weekly schedules and the activities they engage in to connect with potential strategic partners. They emphasize the need for consistency and the value of showing up regularly to build strong relationships. They also highlight the importance of finding strategic partners who serve their ideal clients and can provide complementary services. Spencer and Zach mention various professionals they network with, including midwives, doulas, lactation consultants, personal trainers, dentists, physical therapists, and chiropractors. Building relationships and strategic partnerships is essential for growing a business. It is important to find partners who align with your values and serve the same target audience. Building trust and credibility takes time and consistency. It is crucial to have a defined message and know how to communicate the value you provide. Follow-up and staying engaged with your partners is key to maintaining strong relationships. Don't just refer for the sake of referring, make sure it's a good fit for both parties. Paying for services shows respect and value for the partnership.

Welcome to the What Now? Podcast!

Welcome to the What Now? Podcast!

This conversation revolves around the idea of being committed to the process and not being attached to immediate outcomes. The hosts discuss how this applies to both personal and professional aspects of life, using examples from their own experiences. They emphasize the importance of consistent effort, focusing on one thing at a time, and enjoying the journey rather than fixating on the end result. The conversation also touches on the concept of setting quarterly goals and prioritizing tasks to achieve them. The conversation revolves around tracking and analyzing data to make informed decisions and drive progress in a chiropractic practice. The hosts discuss the importance of tracking stats like new patient acquisition, patient visit average (PVA), and office visit average (OVA) to understand trends and make necessary adjustments. They emphasize the need to focus on the process rather than just the outcomes and to continuously refine systems and processes to achieve desired results. They also discuss the significance of pricing and perceived value in attracting and retaining patients.

Summary

In this episode, Spencer and Zach discuss the importance of systems in their chiropractic practices. They reflect on their journey as young business owners and the need to give themselves grace for the progress they have made in just two years. They emphasize the value of focusing on their core strengths and serving their target demographics. They also discuss the importance of keeping chiropractic as the main focus and ensuring that all systems and processes revolve around it. They highlight the significance of thorough intake paperwork and effective patient education in providing the best care. In this conversation, Spencer and ZT discuss the importance of implementing systems in a chiropractic practice. They emphasize the need for doctors to thoroughly review patient information and ask for missing details. They share personal experiences of how paying attention to patient details can lead to better care. They also discuss the benefits of automating certain processes, such as sending videos and emails to patients. They highlight the importance of having clear standards of excellence and creating a smooth patient experience. They also touch on the importance of regularly auditing links and QR codes, and the value of investing in robust software.

In this episode, the hosts discuss strategies for working smarter, not harder. They talk about reducing screen time, outsourcing tasks, utilizing AI, and planning efficient lunch breaks. They also mention the importance of hiring talented individuals and delegating tasks. The hosts share personal experiences and tips for increasing productivity and reducing wasted time. In this conversation, the participants discuss various strategies and tools they use to work smarter and more efficiently. They talk about the importance of avoiding the 'doom scroll' and using AI tools like AudioPin and Riverside to streamline their workflow. They also emphasize the value of hiring a team and delegating tasks to free up time for more important work. The conversation highlights the significance of creating standard operating procedures and nurturing sequences to automate and optimize business processes. Overall, the participants provide insights and tips on how to work smarter and achieve greater productivity.

Takeaways

Reducing screen time can increase productivity and reduce distractions.

Outsourcing tasks to talented individuals can save time and improve quality.

Utilizing AI can automate processes and improve efficiency.

Planning efficient lunch breaks can help prioritize tasks and self-care.

Hiring great talent and delegating tasks can free up time for more important responsibilities. Avoid the 'doom scroll' and use AI tools like AudioPin and Riverside to streamline workflow.

Hiring a team and delegating tasks can free up time for more important work.

Create standard operating procedures and nurturing sequences to automate and optimize business processes.

Focus on working smarter, not harder, to achieve greater productivity.

Chapters

00:00 Introduction and Catching Up

12:09 The Achilles Heel of New Business Owners: Procrastination

14:59 Outsourcing: Saving Time and Improving Quality

17:04 Utilizing AI: Automation for Efficiency

19:04 Reducing Screen Time: Increasing Focus

21:00 Efficient Lunch Breaks: Prioritizing Tasks and Self-Care

21:30 Hiring Great Talent: Delegating Tasks for Time Management

23:54 The Power of Delegation and Hiring a Team

29:24 Automating Business Processes with Standard Operating Procedures

36:06 Working Smarter, Not Harder

In this episode, Dr. Zach Thompson and Dr. Spencer Dupre interview Callan Faulkner, an AI expert, about the use of AI in automating and scaling businesses. Callan shares her journey in the field of automation and how she uses AI to streamline processes and improve efficiency. She emphasizes the importance of providing context and information to AI tools to get accurate and personalized results. The conversation covers topics such as automating social media posts, building email drip campaigns, developing brand voice, and using AI as a therapist or life coach. Callan Faulkner discusses the possibilities of using AI in relationships and therapy. She introduces Claude, an AI chatbot that can serve as a therapist and provide support in various areas of life. Callan explains how she has built a Claude project that serves as her personal therapist, knowing her life story and providing guidance based on her specific needs. She shares examples of how Claude has helped her and others in different aspects of life and business. Callan also discusses the importance of maintaining energy and using AI to work smarter, not harder.keywordsAI, automation, efficiency, marketing, social media, brand voice, email drip campaigns, chat GPT, Loom, report of findings, therapy, life coach, AI, relationships, therapy, Claude, chatbot, personal therapist, life story, guidance, business, energy, work smarter

Takeaways

Sound Bites

Chapters00:00Introduction and Guest Introduction08:37Using AI to Automate Social Media and Email Drip Campaigns13:33Developing a Clear Brand Voice with AI19:18Automating the Report of Findings Process22:52AI as a Therapist or Life Coach27:55The Power of AI in Relationships and Therapy31:12Working Smarter, Not Harder with AI35:14Revolutionizing Relationships, Therapy, and Business with AI

Welcome to the What Now? Podcast!

We are joined by the systems queen herself, Dr. Nikki Cottis, to talk all about how to set up success in your practice through clear and reproducible systems.

Welcome to the What Now? Podcast!

Welcome to the What Now? Podcast!