Think your LinkedIn profile is doing its job? After auditing 10 accounts during the annual LinkedIn Challenge in the Mindful Marketing Lab, I found clear patterns—some great, others... not so much.

In this episode, I'm walking you through the most common profile mistakes, the kinds of content that actually work, and the one thing almost everyone is overlooking when it comes to engagement.

Whether you're just starting or looking to refine your LinkedIn game, these insights can help you show up more strategically without burning out.

In this episode of the podcast, I talk about:

• What your profile banner really needs to do
• How to write a headline that stops the scroll
• Tips for emotionally resonant About sections
• The post types that get the most traction
• Why your engagement strategy matters more than posting frequency

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/351