Season 7 || Episode 19 Let's dive into heifer marketing and profitability with Doug Ferguson. Doug's sell-buy marketing strategies and mindset shifts will open your mind to how participating in the female side of the cattle market can be a profitability game changer for your ranch.

In this episode, you will be able to:

Understand sell-buy marketing strategies to increase profitability in the cattle industry.

Learn how to identify and serve your ideal customer

Stay ahead of the curve with the latest trends in selling bred heifers and pairs.

Gain insight into the importance of knowing your cost of production

Hear how other cattlemen and women are applying these strategies to remain profitable

My special guest is Doug Ferguson

Doug Ferguson, a seasoned figure in the beef industry, brings a wealth of experience and a genuine passion for cattle marketing. Doug's roots in conventional farming have instilled in him a deep understanding of the industry. His commitment to sharing his expertise is evident through his in-person marketing schools, where he imparts practical knowledge and insights to fellow producers. Doug's approach is not only rooted in tradition but also incorporates a forward-looking perspective, making him a trusted source for those seeking to elevate their cattle marketing strategies.

https://mrcattlemaster.com/

The key moments in this episode are:

Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes 

Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources 

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The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos 

Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!

Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 

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Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.

Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching