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If you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm.

You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external intentions (like growing your waitlist, deepening connections, or driving sales). Once you know what you want your content to do for you, posting becomes easier, measurable, and way less stressful.

What You’ll Learn in This Episode

• [04:48] The most common struggle creators face: “I don’t know what to post.”
• [05:46] Why falling out of rhythm makes posting 10x harder (and how to reset)
• [06:44] The trap of overconsumption and comparison that kills creativity
• [07:44] The big truth: clarity doesn’t come before action—it comes from doing
• [08:42] Why unclear intentions keep you spinning in circles
• [09:57] The difference between internal intentions vs. external intentions
• [13:18] Real examples of external goals (like building a waitlist or growing your email list)
• [15:32] A Hot Reels client story: why knowing your goal is everything
• [16:31] How to ask “what is my intention here?” before creating content
• [16:58] Why practicing, even if messy, is still success

Key Takeaways

• Clarity doesn’t come before action—clarity comes from doing.
• Without clear intentions, you can’t measure success. Likes and views alone don’t tell the whole story.
• Internal intentions (practice, building consistency, finding your voice) are just as valid as external intentions (sales, sign-ups, growth).
• Falling out of rhythm makes it harder to get started again—commit to showing up consistently.

Resource mentioned:

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