Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

Jonah Berger joins Google to discuss his book, “Magic Words: What to Say to Get your Way.”

Jonah is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.

Originally published in June 2023. Watch this episode at youtube.com/TalksAtGoogle.