94% of entrepreneurs admit to tolerating situations they know are harmful to their success. 

But here’s the kicker—only 12% actively work to change them.

What if the biggest obstacle to your growth isn’t your strategy or marketing, but the things you’ve learned to accept as “normal”?

In this episode, I dive into:

• Why your standards—not your strategies—determine your success
• The four most common areas of misalignment that cost you the most
• How to identify and break free from patterns that keep you stuck
• Why boundaries aren’t about saying NO—they’re about making space for better YESSES
• A simple 4-step process to bring your business and life into alignment
• How taking action on small shifts builds unshakable confidence

If you’ve ever felt stuck, drained, or like you’re constantly over-delivering without fulfillment, this episode will show you how to reset your standards and reclaim your energy.

Key Takeaways
✔ What you tolerate, you will eventually embrace. If you don’t change it now, it will define your future.
✔Your biggest obstacle isn’t strategy—it’s what you’ve learned to accept.
✔Tolerating misaligned clients, underpricing yourself, and ignoring boundaries costs you more than you think.
✔Boundaries aren’t about saying NO—they’re about creating space for what truly matters.
✔The four-step process to breaking free from bad patterns:

1. Audit what you’re currently tolerating. Identify red flags.
2. Decide on your new standard. What’s the highest version of you willing to accept?
3. Make a hard stop. If you wouldn’t embrace it long-term, stop tolerating it today.
4. Communicate and reinforce your boundaries. Hold yourself accountable to the new standard.

Timestamps
[00:00] – The biggest mistake entrepreneurs make: tolerating the wrong things
[02:00] – How small tolerances become big problems over time
[06:30] – The four sneaky areas where entrepreneurs sabotage themselves
[10:00] – How misaligned clients and underpricing drain your business
[14:00] – The real cost of ignoring boundaries (and how to fix it)
[18:30] – Step 1: Auditing what you’re tolerating and why it’s keeping you stuck
[22:00] – Step 2: Defining new standards and non-negotiables
[26:00] – Step 3: Making a hard stop and eliminating what’s out of alignment
[30:00] – Step 4: Communicating and enforcing your new boundaries
[35:00] – How setting higher standards leads to better opportunities and confidence
[42:00] – Final thoughts: Your future is created by what you choose to accept today

Choose Your Next Steps:

This week, I challenge you to:

• Identify ONE thing you’ve been tolerating that needs to change.
• Decide on the new standard for yourself.
• Make the shift—set a boundary, stop the behavior, or raise your price.
• DM me or tag me on Instagram @itsGeorgeBryant and tell me what you’re shifting!

Special Invitation: Work With Me!

If you’re ready to build a business that aligns with YOU, apply for private coaching and let’s create a strategy that fits your life and values. Apply HERE.

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