Five years ago, Nir Eyal wrote the best-selling book 'Hooked'. It was all about the four-step process businesses can use to make habit-forming products and services. By getting people 'hooked', by getting people to almost the point of addiction and compulsion, businesses can thrive (think Facebook, Candy Crush and Spotify as some examples).

Now, Nir writes gives us individuals a four-step methods to get UNHOOKED in his brand new book Indistractable. This book is all about reclaiming our time and attention by adding more focus and traction to our lives - becoming "Indistractable".

To check out the book, and more of Nir's work, head to his website: http://indistractable.com or https://www.nirandfar.com/indistractable/ 

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Hooked - by Nir Eyal

'How to build habit-forming products'

If a business can turn their product or service into a 'habit', then they've got you 'hooked'. It makes it much harder for the user to change to a competitor, usage becomes more frequent and more irresistible, and it becomes far more profitable for the business.

Nir Eyal takes us through the 'Hook Model' which teaches business what they need to build into their offering to get consumers hooked:

1. Triggers (external & internal)
2. Action
3. Variable Reward
4. Investment

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We've all heard of 'climate change' and we hear dystopian ideas about the horrors we may face if we don't take appropriate action, but what will life on the planet ACTUALLY look like if our planet heats up too much?

Check out our website with all of our book ratings: www.whatyouwilllearn.com

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This book is the bible of behavioural economics. After introducing 'System 1' and 'System 2', the 'fast' and 'slow' thinking from the title, this episode dives into more of the applications of this discovery.

THIS episode:

 Over confidence:

 - Narrative fallacy

 - Hindsight/outcome bias

Choices:

 - Intuitions vs formulas

 - Planning fallacy

 - Loss aversion

 - Sunk cost fallacy

Two selves:

 - Experiencing vs the remembering self

Thinking Fast and Slow features highly in our top 50, for the full list download for free at: www.whatyouwilllearn.com/top50

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Thinking, Fast and Slow - by Daniel Kahneman

This book is the bible of human behavioural psychology. Author Daniel Kahneman won the 2002 Nobel Prize due to his work on Prospect Theory, a big part of this book. The book is so dense we'll need to cover it over two episodes.

This week we will learn about:

System 1 - which operates automatically and efficiently,

System 2 - which allocates attention to effortful activities.

And - that our brain has limited resources making us irrational, and prone to biases such as:

- the law of small numbers

- anchors

- availability

- base rate neglect

- Linda effect

- regression to the mean.

Thinking Fast and Slow features highly in our top 50, for the full list download for free at: www.whatyouwilllearn.com/top50

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Turning Pro - by Steven Pressfield

'Tap your inner power and create your life's work'

Pressfield book 'The War of Art' told us all about the REAL challenge of creating important work: confront (and beating) the Resistance. In that book, he showed us that the beat way to beat it was by Turning Pro. This follow-up book dives deeper into the difference between and amateur and a professional, and shows us exactly what is required of us if we are to become the best version of ourselves.

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Kevin Rudd came from humble beginnings in country Queensland to become the 26th Prime Minister of Australia in 2007. He is author of the books 'Kevin Rudd - The PM Years' and 'Not for the Faint Hearted'.

Mr Rudd is currently the President of the Asia Society Policy Institute and is living in New York. On his most recent return visit to Australia, we were able to sit down and have a chat.

In this episode we talk about:

- why young people (including us) are disengaged with politics

- the rising super-powers in of the developing world

- rectification of Australia's non-diverse economy

Learn more about Kevin Rudd on his website: http://kevinrudd.com/ 

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Dare to Lead - by Brene Brown

'Brave Work. Tough Conversations. Whole Hearts'

Brene Brown boldly calls for braver bolder leaders to pass on a better world for our children. But typically cultures are held back by an inability to lean into vulnerability - we avoid tough conversations, lack connection and empathy and avoid risks. Daring Leadership is the antidote to these issues.

In this episode we discuss:

- the call to courage

- avoidance of the armoury, and

- shame and empathy

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Austin Kleon is the author of three books that we've review on the podcast: Steal Like An Artist, Show Your Work and Keep Going.

We spoke with him about about who is a 'creative', the false dichotomies we've set up between 'work' and 'art', and how everyone can harness the power of creativity to make things better by making better things.

Check out Austin's site and sign up to his free weekly newsletter: https://austinkleon.com/ 

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Show Your Work - by Austin Kleon

'10 ways to share your creativity and get discovered'

After the runaway success of 'Steal Like an Artist', Kleon was always asked the same questions: how do I actually get my stuff out there? how do i get found? how do i get an audience for my work?

This book begins to answer some of those questions. It stresses the importance of maintain the mindset of an 'amateur', thinking about the process (not just the products), telling good stories, and building a regular process of 'sharing' into your creativity routine.

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