Ever feel like you’re dropping pure fire—sharing your best, most advanced stuff—and all you get back is…polite nods?

Your audience tells you that you’re brilliant, they loved your talk and that your stuff is amazing…but then they don’t actually do anything with it.

So what’s the deal?

In this week episode of The Ramble Refinery, I’m breaking down the #1 reason your ideas aren’t sticking—and the simple shift to fix to help your audience actually take action. It's the difference between being interesting and being irresistible.

We’re talking about how to stop sounding like you’re on “chapter 6” of your story (when your audience hasn’t even read chapters 1–5 yet), and how to add the one thing most speakers and content creators skip: context.

I’ll walk you through a super simple framework I use with clients called WIM—short for Why It Matters—and how to use it to make your message more relevant, clear, and sticky.

You’ll hear:

• Why starting with your most advanced advice is actually pushing people away.
• What your audience really means when they say they love your stuff but still don’t take action (aka still don't buy).
• How to take your topic (using a funny, made-up example about cold plunging!) and make it directly relevant to your audience's current problems, world, and desires.
• The WIM Framework: My simple 3-part formula (Why This? Why You? Why Now?) to make your message impossible to ignore.

This one’s short, super practical, and honestly—it could change the way you show up in your next talk, podcast, or post. Tune in to this episode and let’s turn those polite nods into a resounding “Hell yeah, how do I work with you?!”

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