Today’s case study is one of the most creative launch strategies we’ve covered this year.

Brittany Roberts sold out a new VIP group program and generated $17,500 in revenue in 72 hours through Instagram’s Close Friends feature.

Here’s how it worked: over 250 people opted into a three-day private training series by requesting to be added to Brittany’s Close Friends on Instagram, and then tuned in daily to her Instagram stories. At the end of the 3 day mini-series, she pitched her offer only to that Close Friends list. No public posts or email sequences.

With buying cycles getting longer and traditional launch strategies like webinars and 7-10 days of follow-up sales emails leaving entrepreneurs burnt out, Brittany’s results show what’s possible when you simplify your sales process, create proximity and exclusivity with your audience, and strategically position free content to lead to your paid solution.

Connect with Brittany:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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When operations break down, growth stalls — and for most companies, the warning signs creep in long before anyone notices.

Tammara Carr, founder of Audacity Management, has seen it all: from Fortune 50 boardrooms to fast-moving SaaS startups. With a Master’s in Project Management, top-tier Agile and Six Sigma certifications, and experience leading multimillion-dollar initiatives, she’s the go-to expert for turning operational chaos into a well-oiled growth engine.

In this episode, she shares:

If you’re a founder, COO, or team leader feeling buried under moving parts, this conversation will show you how to build systems that not only sustain your business, but help it scale with clarity and confidence.

Connect with Tammara:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In less than six months, Michelle “Mace” Curran went from being a $20K speaker to commanding $30K per keynote—while scaling her speaking business to over 20 high-level engagements a year and crossing six figures in revenue.

In today’s case study, Michelle briefs us on how she applied the tactical frameworks from her career as a fighter pilot to grow her speaking business with military precision, and the needle-moving decisions that made her 50% rate increase successful.

Connect with Michelle:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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After leaving her corporate career to start a coaching and consulting business, Brianca Johnson Kirkman wanted a lean, high-impact growth strategy that could generate trust — and clients — fast.

In her first six months, she crossed six figures in revenue without a team, paid ads, or social posting, thanks to her self-created Hot 100 Method: a focused visibility strategy built on intentionally nurturing 100 highly aligned people in her network through personalized outreach, generous visibility, and invitation-based selling.

This relationship-first approach converted 15% of her initial Hot 100 into paying clients. In her current round, that conversion rate has climbed to 22% with a higher-ticket offer, more targeted connections, and the strategic use of case studies and referral testimonials to close deals.

If you’re looking for a repeatable, high-conversion growth engine that doesn’t require audience building or burning out on content, you’ll want to hear how Brianca’s Hot 100 Method keeps delivering six-figure results.

Connect with Brianca:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it.

In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit 10,000 followers.)

With over 1,000 podcast downloads in the first week of her show launch with a brand new Instagram account, Lauryn quickly proved that audience size isn’t everything when it comes to building a brand that converts.

Today she breaks down:

If you’re building a business both offline and online, this episode will show you what actually moves the needle—without starting from scratch.

Connect with Lauryn:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠

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When Michelle Denogean joined Roadster as CMO, the company had a great product—but no one knew who they were or why their solution mattered. Digital retailing in the automotive space was still emerging, and skeptical dealerships weren’t ready to dive into their innovative model. Eighteen months later, Roadster had grown its sales pipeline 5X, slashed its sales cycle by 25%, and increased branded search volume by 10X. Not only that—it was acquired by the largest tech company in auto retail for $360 million.

So, what changed? Michelle led a full-scale strategic rebrand that prioritized education, positioned Roadster as the industry authority, and rebuilt alignment between sales and marketing teams to boost conversion.

In today’s case study, this six-time CMO (currently at Mindtrip), author of GrowUp!, and now startup advisor reveals how she built a category-defining brand and used customer-led storytelling, non-social media driven influencer strategy, and omnichannel thought leadership to 10X business.

If you're trying to disrupt your industry, this is the blueprint.

Connect with Michelle:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Many remote teams struggle with connection, culture, and performance, but Ginni Media is raising the bar.

Founder Ginni Saraswati Cook recently led a company-wide culture assessment to evaluate how her remote team was experiencing work satisfaction across five core drivers: Sense of Progress, Challenge, Autonomy, Meaningful Goals, and Team Support.

When comparing the results, Ginni Media beat the industry average in every category, including scoring an impressive 100% in team support. Even traditionally tough metrics like autonomy and progress came in nearly 20 percentage points higher than typical benchmarks for remote, hybrid, and in-person teams.

This is not a happy accident. In today’s case study, Ginni breaks down the intentional leadership strategies she uses to build trust, motivate her team, and maintain high work satisfaction.

If you lead a remote team—or plan to—this is a culture blueprint worth copying.

Connect with Ginni:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠

70% of buyers will visit your website before they make a purchase, and they’ll form an opinion in just 0.05 seconds.

That means your homepage isn’t just a digital brochure. It’s your first impression, your credibility check, and your silent sales rep — all in one.

Sisters Krissy and Claire, the powerhouse duo behind K+C Creative, have helped coaches and creators turn browsers into buyers with custom websites, sales pages, and digital funnels that generate revenue while they sleep.

In this episode, they’re breaking down what makes a website actually convert:

If your website isn’t converting, this episode is your roadmap to turning clicks into clients.

Get professional photos at a low price point: http://shoott.com

Connect with Krissy and Claire:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠

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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠

In just one year, Emma Tessler restructured her agency to increase revenue by 45% with a single strategic hire.

The founder of Ninety Five Media, Emma hit a ceiling with her fast-growing social media agency. Client work was thriving, but her personal involvement in every project bottlenecked growth and drained capacity. The solution? Hiring a Creative Project Manager to be a buffer between her, the Account Managers, and their clients — owning execution, managing the creative team, and elevating systems and deliverables across the board.

The results speak for themselves: average client retainers jumped from $3K to an average of $4K–$7K/month, labor costs dropped by 20% with improved efficiency, and Emma finally stepped out of the weeds, regaining time to focus on strategy, visibility, and even take a two-week unplugged vacation for the first time in years.

This case study is proof that scaling doesn’t always require building a massive team — it requires making the right hire.

Connect with Emma:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠

Most companies in the custom closets and home organization industry outsource their manufacturing, but Jennifer Q. Williams did the opposite, and it changed everything.

As the founder of Saint Louis Closet Co., Jennifer invested in bringing the entire production process in-house from day one, a bold move that allowed her to deliver fully customizable builds, reduce lead times to 4–6 weeks, and maintain a 100% on-time installation rate. This strategy has fueled 34 years of sustainable growth and empowered her to say yes to complex, last-minute projects — including a high-profile build-out for Grammy-winning rapper, Nelly.

In today’s case study on building a customer service centric company, we’ll dig into how in-house manufacturing didn’t just build customer trust and media buzzworthy opportunities, but how it also protected her business from supply chain chaos during Covid and the recent tariffs, led to faster payment collection, and created loyal clients who now drive over 50% of Saint Louis Closet Co.’s revenue through repeat and referral business.

Connect with Jennifer:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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