Cubicle to CEO

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After a year and a half of stagnant growth on Instagram, Mya Nichol had to decide whether to start a new account or revive the one she had. Mya teaches online business owners to build lean, profitable businesses using Instagram, email, and AI, so she put her own account to the test.

Continuing our audience growth series, Mya shares how two Instagram content series did far more than bring her 250K follower account back to life. Her ‘Bought Back by AI’ series grew her email list, fueled a $17,000 launch, and landed her biggest brand deal to date. She breaks down how she tied each series to an offer, the editing structure that keeps viewers coming back for the next part, and what she changed in her strategy for her second content series.

A good series isn't just a reach play. Built right, it's a sales funnel your audience binges.

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Course completion rates sit around 2% for self-paced programs and 20% for guided cohorts. Since 2019, Vix Meldrew has taught over 20,000 coaches, creators and experts to scale with group programs and memberships. When she decided her clients needed something other than more curriculum to keep them engaged, she didn't hire an engineer. She vibe-coded an app.

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Special Xero offer: Get 90% off for 6 months using this link: ⁠⁠⁠https://referrals.xero.com/cubicle⁠⁠⁠  Terms & Conditions apply.

This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Can a first-time candidate unseat a well-known incumbent without spending a dime on ads? Fractional CMO Madelyn Victoria got that call three months before election day. Her client had no social media strategy, and the incumbent had just decided to run again.

Within 30 days, his content went from zero to 100,000 organic views in a tiny town, and on election day, he took 69% of the vote. In this next installment of our audience growth series, Madelyn breaks down the superfan strategy, the community events she turned into weeks of content, and when to film content in first person versus third person.

When you're the underdog, your best marketing channel isn't a bigger budget. It's the handful of people already willing to vouch for you.

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You built the business you dreamed of, hit the milestone you were working toward, and yet somehow, it all feels strangely flat. Dr. Nicole Villegas calls this the “second half of entrepreneurship.” Rather than treating it like a crisis to fix, they see it as a chapter of your career you need to become properly resourced for. A doctor of occupational therapy and founder of the Sensory Conscious® Institute, Nicole blends clinical expertise, somatic trauma work, and sensory-conscious coaching to mentor established founders. Their insights have been featured in Forbes, BBC Worklife, TEDx, Real Simple, and Verywell Health.

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Special Xero offer: Get 90% off for 6 months using this link: ⁠⁠https://referrals.xero.com/cubicle⁠⁠  Terms & Conditions apply.

This is a free preview of a paid episode (52 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Can you actually predict virality? Website copywriter and Dirty Copy founder Marisa Twentyman believes she’s cracked the code on viral Instagram carousels. In just one year, she grew her audience from 4,290 to 36,900 followers using this single content format.

It started with a 30-day carousel challenge and one post that unexpectedly climbed to 100K views. Instead of chalking it up to luck, Marisa reverse-engineered why it worked using engagement psychology. Since then, she’s publicly called out which carousels are going to take off before they do, including one that reached 2.8 million views and generated $7,600 in sales.

In this kickoff to our case study series on audience growth, Marisa breaks down the hooks, structure, and strategic hot takes behind her most viral carousels. This is your crash course in how to create content that doesn’t just rack up views, but actually converts that attention into reliable follower growth and sales.

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Ambitious founders often cling to the promise of: push hard now, so you can enjoy the payoff once “made it”. The problem is, the finish line keeps sliding forward, so the reward never actually arrives.

In this interview, Heather digs into why hitting the number, hiring the team, and reaching the milestone so often produces a shrug instead of a celebration, and why the real cost hits the founder's health, relationships, and energy long before it ever touches their P&L.

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Special Xero offer: Get 90% off for 6 months using this link: ⁠https://referrals.xero.com/cubicle⁠  Terms & Conditions apply.

Run a business that takes appointments? Use code 'CEO' at ⁠https://glossgenius.com/cubicletoceo⁠ for 50% off your first two months of a premium plan.

This is a free preview of a paid episode (58 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In the truest example of a win-win, today’s case study highlights a seller and the buyer both convinced they got the better end of the deal. Pat Flynn spent 18 years building Smart Passive Income and turned down two separate eight-figure offers before selling SPI in a mid-seven-figure deal earlier this year to email strategist Liz Wilcox, the Fresh Princess of Email Marketing.

This dual POV conversation gives you an honest look at the emotional side of M&A, as well as the juicy transaction details: the financing structure, Liz's down payment, and why she switched the terms just weeks before signing. Pat weighs in on why offers from venture capital were an easy no, Liz reveals how she grew community activity 400% in the six months between closing and this public announcement.

This is a lesson in how the right successor wins over the highest bid when the founder truly cares about protecting what they’ve spent 18 years building.

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Is it good timing luck or strategy? If you’ve ever wondered why the same tactics land some months and stall in others, Sheri Moise reveals there's an entire data layer you’re missing in making strategic decisions. 

In this bonus episode, Sheri breaks down what AstroStrategic data actually is, walks through her three-part Discover, Decide, Deliver framework, and explains what her monthly market intelligence report gives founders that a standard content calendar can't. Strategy tells you what to do. Sheri’s monthly market intelligence report tells you when it's most likely to work.

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

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Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/cubicle  Terms & Conditions apply.

Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan.

This is a free preview of a paid episode (46 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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What does it take to sell a company you spent your entire twenties building? Courtney Spritzer, along with co-founder Stephanie Cartin, sold their award-winning social media & influencer agency Socialfly in a 7-figure deal in 2024. The pair now run Entreprenista as co-CEOs, their second venture together.

Continuing our acquisition series, Courtney walks us through the full 12-year path to exiting her first company: the buyers who came knocking as early as 2014, why she and Stephanie weren't ready to sell then, and how they spent years building infrastructure so the agency could run without them.

Preparing to sell isn't a separate project from running the company. It's work that founders should start before a buyer is even at the table.

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Most entrepreneurs treat networking as a numbers game, collecting contacts and hoping something sticks. Drawing from three decades of leadership experience, Kareen Mills helps leaders understand the human behaviors behind trust, reputation, and influence. With a background as a former bank VP and now a serial entrepreneur and angel investor, Kareen is the founder and CEO of Friendsgiving Live®, the world's largest Friendsgiving event for women.

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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