Many remote teams struggle with connection, culture, and performance, but Ginni Media is raising the bar.

Founder Ginni Saraswati Cook recently led a company-wide culture assessment to evaluate how her remote team was experiencing work satisfaction across five core drivers: Sense of Progress, Challenge, Autonomy, Meaningful Goals, and Team Support.

When comparing the results, Ginni Media beat the industry average in every category, including scoring an impressive 100% in team support. Even traditionally tough metrics like autonomy and progress came in nearly 20 percentage points higher than typical benchmarks for remote, hybrid, and in-person teams.

This is not a happy accident. In today’s case study, Ginni breaks down the intentional leadership strategies she uses to build trust, motivate her team, and maintain high work satisfaction.

If you lead a remote team—or plan to—this is a culture blueprint worth copying.

Connect with Ginni:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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70% of buyers will visit your website before they make a purchase, and they’ll form an opinion in just 0.05 seconds.

That means your homepage isn’t just a digital brochure. It’s your first impression, your credibility check, and your silent sales rep — all in one.

Sisters Krissy and Claire, the powerhouse duo behind K+C Creative, have helped coaches and creators turn browsers into buyers with custom websites, sales pages, and digital funnels that generate revenue while they sleep.

In this episode, they’re breaking down what makes a website actually convert:

If your website isn’t converting, this episode is your roadmap to turning clicks into clients.

Get professional photos at a low price point: http://shoott.com

Connect with Krissy and Claire:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠

In just one year, Emma Tessler restructured her agency to increase revenue by 45% with a single strategic hire.

The founder of Ninety Five Media, Emma hit a ceiling with her fast-growing social media agency. Client work was thriving, but her personal involvement in every project bottlenecked growth and drained capacity. The solution? Hiring a Creative Project Manager to be a buffer between her, the Account Managers, and their clients — owning execution, managing the creative team, and elevating systems and deliverables across the board.

The results speak for themselves: average client retainers jumped from $3K to an average of $4K–$7K/month, labor costs dropped by 20% with improved efficiency, and Emma finally stepped out of the weeds, regaining time to focus on strategy, visibility, and even take a two-week unplugged vacation for the first time in years.

This case study is proof that scaling doesn’t always require building a massive team — it requires making the right hire.

Connect with Emma:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠

Most companies in the custom closets and home organization industry outsource their manufacturing, but Jennifer Q. Williams did the opposite, and it changed everything.

As the founder of Saint Louis Closet Co., Jennifer invested in bringing the entire production process in-house from day one, a bold move that allowed her to deliver fully customizable builds, reduce lead times to 4–6 weeks, and maintain a 100% on-time installation rate. This strategy has fueled 34 years of sustainable growth and empowered her to say yes to complex, last-minute projects — including a high-profile build-out for Grammy-winning rapper, Nelly.

In today’s case study on building a customer service centric company, we’ll dig into how in-house manufacturing didn’t just build customer trust and media buzzworthy opportunities, but how it also protected her business from supply chain chaos during Covid and the recent tariffs, led to faster payment collection, and created loyal clients who now drive over 50% of Saint Louis Closet Co.’s revenue through repeat and referral business.

Connect with Jennifer:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠

The most qualified expert doesn’t always get the client — the best communicator does.

That’s where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping brilliant business owners get crystal clear on their message, Michelle’s built a reputation for transforming experts into go-to authorities.

She’s the founder of Communication Rebel and The Expert Up Club, and in this episode, she’s breaking down why mainstream marketing advice doesn’t work for experts — and what to do instead.

Inside, you’ll learn:

If you’re sick of throwing spaghetti at the wall and ready for messaging that actually matches your level of expertise, this conversation is your blueprint.

Connect with Michelle:

Market Like an Expert - https://drmichellemazur.com/cubicle 

The Expert Up Club - https://expertup.club

LinkedIn: https://www.linkedin.com/in/drmichellemazur/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether

A 30 minute sales call. A 5 minute proposal. $4K clients signed, sealed, and paid—no chasing required.

Taylor Hedden has built a $300K+ revenue stream with her premium Dubsado setup service by rethinking the traditional sales process. Her white-glove VIP offer has served over 200 creatives and service providers, without a big team, ads or burnout.

Instead of persuasion-heavy pitches, Taylor leads with strategy and validation. Her proposals feel more like high-end brand experiences than service quotes—and that’s exactly what seals the deal.

In this case study, you’ll get the behind-the-scenes tour of Taylor’s productized service and the sales process (including application form, call, and follow-up proposal) that converts consistently and quickly.

Connect with Taylor:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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A $19 offer completely transformed her business model.

While running a fully booked social media agency and raising two kids, Katelyn Rhoades launched a $19 Instagram Reels Challenge—just a PDF and video training promoted solely through organic Reels. One of her reels promoting the offer went viral, and within 72 hours, that tiny product brought in $10,000 in sales.

But she didn’t stop there. Katelyn turned that single offer into a scalable revenue engine: building a funnel, layering in upsells, and launching a DIY membership now doing $10K+ in monthly recurring revenue. Altogether, the $19 product has generated six figures and added thousands to her email list all from organic marketing.

In today’s case study, we’ll unpack why Katelyn’s reel went viral so you can replicate her hooks, and the laziest repurposing hack to reuse the same video over and over again to bring in a new influx of followers.

Get Katelyn's IG Growth pack (including her reels challenge) at https://stan.store/katelynrhoades !

Connect with Katelyn:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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When 85% of leaders don’t have the tools to develop their teams, the cost of that gap shows up in more than just morale—disengagement costs U.S. companies an estimated $550 billion per year.

Enter Dr. Kristine Medyanik of Shattered Glass Leadership.

Known for designing leadership experiences that spark real growth, Dr. K has coached leaders across industries and generations. In this episode, she shares the overlooked difference between managing performance and developing people, how personality types and generational lenses shape leadership success, and how resilience shows up in leaders today.

If you want to lead in a way that inspires—not just instructs—this conversation is your blueprint.

Connect with Dr. Kristine:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠

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She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week.

In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients.

With tiered pricing and scalable offers like group classes and digital voice check-ins, Jessica grew a high-touch brand powered entirely by word of mouth.

This is a must-listen for any entrepreneur with a specialized skill or 1:1 service looking to scale beyond their own capacity, without sacrificing the quality of their client delivery.

Connect with Jessica:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces.

Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one high-ticket retainer client at a dinner with a local mommy group, and another through a single Facebook comment in a 28,000-member lifestyle group.

The secret? Intentional presence inside interest-based digital communities, not to pitch — but to meaningfully participate as a relatable, holistic person.

These two client wins were just the beginning. Flo’s subtle engagement style in these overlooked spaces now fuels an ongoing stream of discovery calls and warm referrals, giving her organic visibility and dream clients she connects with on a deeper level.

If you’re tired of traditional networking, this episode is an exercise in creative relationship building that will challenge you to show up outside the normal business box.

Connect with Flo:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠

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