Cubicle to CEO

Bonus #71: Marketing Advice Experts Should Ignore


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Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether


The most qualified expert doesn’t always get the client — the best communicator does.

That’s where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping brilliant business owners get crystal clear on their message, Michelle’s built a reputation for transforming experts into go-to authorities.

She’s the founder of Communication Rebel and The Expert Up Club, and in this episode, she’s breaking down why mainstream marketing advice doesn’t work for experts — and what to do instead.

Inside, you’ll learn:

  • The #1 messaging mistake most expert business owners make
  • Why creators and experts shouldn’t market the same way
  • Why your messaging doesn’t need to be relatable if its relevant
  • If you’re sick of throwing spaghetti at the wall and ready for messaging that actually matches your level of expertise, this conversation is your blueprint.


    Connect with Michelle:

    • Market Like an Expert - https://drmichellemazur.com/cubicle 

    • The Expert Up Club - https://expertup.club

    • LinkedIn: https://www.linkedin.com/in/drmichellemazur/

      Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠


      If you enjoyed today's episode, please:

      • Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠ so we can repost you.
      • Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠
      • ⁠⁠⁠Subscribe for new episodes every Monday.

      • Learn more about your ad choices. Visit megaphone.fm/adchoices

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        Cubicle to CEOBy Ellen Yin

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