She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week.

In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100+ in just six weeks—then launched her first associate coaches with ready-to-book clients.

With tiered pricing and scalable offers like group classes and digital voice check-ins, Jessica grew a high-touch brand powered entirely by word of mouth.

This is a must-listen for any entrepreneur with a specialized skill or 1:1 service looking to scale beyond their own capacity, without sacrificing the quality of their client delivery.

Connect with Jessica:

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