A $19 offer completely transformed her business model.

While running a fully booked social media agency and raising two kids, Katelyn Rhoades launched a $19 Instagram Reels Challenge—just a PDF and video training promoted solely through organic Reels. One of her reels promoting the offer went viral, and within 72 hours, that tiny product brought in $10,000 in sales.

But she didn’t stop there. Katelyn turned that single offer into a scalable revenue engine: building a funnel, layering in upsells, and launching a DIY membership now doing $10K+ in monthly recurring revenue. Altogether, the $19 product has generated six figures and added thousands to her email list all from organic marketing.

In today’s case study, we’ll unpack why Katelyn’s reel went viral so you can replicate her hooks, and the laziest repurposing hack to reuse the same video over and over again to bring in a new influx of followers.

Get Katelyn's IG Growth pack (including her reels challenge) at https://stan.store/katelynrhoades !

Connect with Katelyn:

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