Cubicle to CEO

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Lyrik Fryer once got a licensing check so large her bank had to split it into three payments — proof your IP can be packaged up as a lucrative asset other businesses will pay to use.

Lyrik is the co-founder and CEO of WorkPlay Branding, whose flagship $497/month content system sold directly to clients is also licensed out to agencies and authors. Through this, she has figured out how to sell her IP at full price while also turning it into a branding and major distribution play.

In our full-length interview available exclusively to our premium subscribers (click here to join for only $17/month), Lyrik breaks down her most unexpected licensing deal yet: how author Selena Soo bundled a WorkPlay shoot into her book launch, turning her self-published book into a USA Today bestseller and generating $166K in total revenue.

Licensing isn't just an extra revenue stream, it's a distribution army you don't have to spend advertising dollars on.

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Emily Kim moved to Boston knowing no one. A single thoughtful post in a local Facebook group of 40,000 members led to 22 coffee chats and $10,000+ in closed business later, in-person networking is still her go-to growth strategy for local service providers.

A former Apple software engineer, Emily left tech to build two in-person businesses from scratch, including a brand photography business with 300+ clients. Now a business and marketing strategist, she teaches service providers how to get known and hired locally instead of chasing content creation.

In this episode, Emily breaks down what made that first post work, how her coffee-chat network still sends her referrals from a city she no longer lives in, and why leaving the house to talk to people beats posting online for highest-ROI marketing. 

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠

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This is a free preview of a paid episode (45 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Léa Jeanmougin licensed someone else's proven course instead of building her own and turned it into $80,378.90 in year-one revenue. Kicking off our new series on intellectual property (IP), Léa opens up about what it looks like to bet on someone else's proven offer instead of creating your own.

With zero money down and a royalty rate that started at 20% and eased down to 16% as her revenue climbed, Léa leaned on partner campaigns to grow her monthly recurring revenue from $2,868 to $10,563. That income became her launchpad into brick and mortar, funding a rent-to-own deal on a 14-room inn in Quebec — also without a traditional down payment.

Léa proves that the fastest way to revenue isn't always building from scratch.

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Most creators sharing AI tools with their audience are unaware they’re vulnerable to two big risks: giving unlimited access to anyone who wants it, and feeding their expertise into a learning model shared with millions of other users. Kelly Sinclair is on a mission to fix both problems.

Kelly Sinclair is a brand and marketing strategist turned "accidental" AI tech co-founder of wAIv by Gravia Studio, a platform for expertise-based creators who want to build and share AI tools while protecting the IP they took years to build.

In this episode, Kelly unpacks what's actually happening when creators unknowingly expose their IP through popular AI-building tools, why she builds "bot squads" instead of one all-purpose bot, and how creators with existing Custom GPTs can migrate them to something more secure without starting from scratch.

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠⁠

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This is a free preview of a paid episode (43 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Industrial real estate investing without the tenants or toilets? That's the wealth vehicle private money lending offers, and it's how Yasha Wells, co-founder and General Partner at Blueprint Industrial Capital, puts her business profits to work without running a second business.

Wrapping up our series on Revenue → Returns (How My Money Makes Me Money), Yasha breaks down this money multiplier and how she lends directly to real estate operators for double digit returns while someone else does the work.

She walks us through how to vet an operator's track record, the one non-negotiable that protects her money if a deal goes south, and the red flags that make her walk away from an opportunity.

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This is a free preview of a paid episode (57 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Reinvesting all your profits back into your own business can feel like the safest bet, but Nat Bullen offers a different perspective on why owning shares of other companies via the stock market is actually a more reliable investment.

Nat is a coach, investor, and owner of Unapologetic Wealth, where she helps women in business make more money in their business and build wealth outside of it.

Continuing our series on Revenue → Returns (How My Business Money Makes Me Money), Nat lays out her simple stock market playbook: a SEP IRA, a Roth IRA, and one brokerage account, funded on a regular basis instead of trying to time the market. Her argument is simple — the business you're pouring everything into can't be the only plan. At some point, your money needs to start working without you.

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This is a free preview of a paid episode (47 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Before a single guest checked in, they'd already generated six figures on their most recent real estate investment.

Sarah Karakaian and Annette Grant are the co-founders of Thanks for Visiting, podcast hosts with 3M+ downloads, and the creators of Strategic Host, a coaching program with 1,000+ members collectively generating $4M+ in monthly short-term rental revenue.

Continuing our series on Revenue → Returns (How My Business Money Makes Me Money), we’re exploring real estate as a money multiplier outside of your business. In this week’s case study, Sarah and Annette pull back the curtain on Rich Hollow Retreat: a 134-acre glamping destination in Ohio's Hocking Hills they're developing using TFV’s business profits.

They walk us through how they structured this real estate deal and found the capital for the down payment, the creative way they generated six figures in revenue before welcoming a single guest, and the strategic moves that increased this $1.5M investment to a valuation of $2.5M while still in development.

Listen to our last episode with Sarah and Annette: https://open.spotify.com/episode/0noGe3GlDDhLf5ZkDBaZKx?si=IvSewakkTCqpQdsoZjLpDg

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Feeling lost in the noise of social media and AI slop? What if the answer to reliable visibility was proximity via partnerships, not posting?

Casey Lightbody, founder of The Quiet Collective, helps quietly powerful women coaches and consultants grow consistent, fully booked businesses through strategic partnerships and relationship-led marketing, without relying on social media to be seen or successful. After burning her first six-figure business to the ground when she realized the model didn't fit her introverted, highly sensitive nature, she rebuilt everything differently, creating $166K in the first five months with zero social media posts.

Casey walks us through her exact game plan for borrowing other people's audiences, the mistakes that kill most partnership attempts before they start, and why this approach to growth is actually working better now than ever.

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠⁠

If you enjoyed today's episode, please:

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This is a free preview of a paid episode (43 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Continuing our series on “Revenue → Returns (How My Money Makes Me Money),” today we’re giving you the detailed low-down on angel investments as a money multiplier.

Returning to our show to transparently dissect her own angel portfolio is Jaclyn Johnson.

Jaclyn is a 2X exited entrepreneur (selling her previous companies for over $23M) and prolific angel investor creating real impact for underrepresented founders through both financial and relationship capital. She's the founder of Create & Cultivate, the largest media and events company for ambitious women, the current CEO and co-founder of Cherub, a platform connecting entrepreneurs and angel investors, and runs Receipts VC, her umbrella for 20+ portfolio investments spanning beauty to tech.

Jaclyn walks us through her investing thesis and recent deals, what she looks for before writing a check, how much of her business profits she allocates annually toward angel investments, and her early-stage investment in luggage company Away that turned a $10K bet into $1.2 million.

Listen to our last episode with Jaclyn: https://open.spotify.com/episode/76d1DtICFUJagqWxExM5fq?si=s9UTTRWnTvK1-bjt64Ez5A

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Many coaches overcomplicate their group program launches, and it's costing them clients. Steph Crowder, former sales training director in tech turned business coach, has spent 10 years helping thousands of entrepreneurs sell out their offers without feeling pushy or manipulative.

In this episode, she breaks down exactly what it takes to fill a group program in 5 weeks, why so many service providers stay stuck before they even launch, and the moves that lead to doubled, tripled, or even 5x'd enrollments.

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Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: ⁠⁠⁠cubicletoceo.co/podcast⁠⁠⁠

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