Most creators sharing AI tools with their audience are unaware they’re vulnerable to two big risks: giving unlimited access to anyone who wants it, and feeding their expertise into a learning model shared with millions of other users. Kelly Sinclair is on a mission to fix both problems.

Kelly Sinclair is a brand and marketing strategist turned "accidental" AI tech co-founder of wAIv by Gravia Studio, a platform for expertise-based creators who want to build and share AI tools while protecting the IP they took years to build.

In this episode, Kelly unpacks what's actually happening when creators unknowingly expose their IP through popular AI-building tools, why she builds "bot squads" instead of one all-purpose bot, and how creators with existing Custom GPTs can migrate them to something more secure without starting from scratch.

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