Daniel talks to bestselling digital marketing author, consultant and speaker Dave Chaffey from Smart Insights about what’s new in 2015 for digital marketers. What should our focus be over the next twelve months in the never ending search for growth, competitive advantage and improved results from our marketing campaigns? Listen to find out...
Links mentioned in discussion
Digital Marketing 2015 research report - in association with TFM&A
2015 Digital Marketing Trends blog post and Slideshare including 30 tools for managing content marketing
Tools for benchmarking content marketing
Scott Brinker's 2015 Technology landscape infographic
Structuring Digital Marketing teams report
Digital Transformation - includes capability benchmarking grid