This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur recognised on global influencer lists, to uncover the five key retail trends brands can’t afford to ignore.
Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025:
<ul>
<li style="font-weight:400;">AI’s evolution—why it’s now a mission-critical superpower, not just hype</li>
<li style="font-weight:400;">Retail media’s explosive growth and what it means for brands big and small</li>
<li style="font-weight:400;">Agentic AI—the next step in automation and hyper-personalization</li>
<li style="font-weight:400;">Experience-driven retail and why Gen Z is redefining the role of physical stores</li>
<li style="font-weight:400;">Balancing tech and human connection to create seamless customer experiences</li>
</ul>
Tune in for an expert take on how these trends are reshaping the industry and what brands must do to stay ahead.

This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur recognised on global influencer lists, to uncover the five key retail trends brands can’t afford to ignore. Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025: AI’s evolution—why it’s now a mission-critical superpower, not just hype Retail media’s explosive growth and what it means for brands big and small Agentic AI—the next step in automation and hyper-personalization Experience-driven retail and why Gen Z is redefining the role of physical stores Balancing tech and human connection to create seamless customer experiences Tune in for an expert take on how these trends are reshaping the industry and what brands must do to stay ahead.

This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur recognised on global influencer lists, to uncover the five key retail trends brands can’t afford to ignore.
Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025:
<ul>
<li>AI’s evolution—why it’s now a mission-critical superpower, not just hype</li>
<li>Retail media’s explosive growth and what it means for brands big and small</li>
<li>Agentic AI—the next step in automation and hyper-personalization</li>
<li>Experience-driven retail and why Gen Z is redefining the role of physical stores</li>
<li>Balancing tech and human connection to create seamless customer experiences</li>
</ul>
Tune in for an expert take on how these trends are reshaping the industry and what brands must do to stay ahead.

What’s Next for Retail? Alex Baker on the Trends Shaping 2025

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building.
Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe.
This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy.
Each week, we unpack the real questions marketing teams are facing:
<ul>
<li>What does it take to stay culturally relevant in a fast-moving landscape?</li>
<li>What can brands learn from the creators who build communities, not just audiences?</li>
<li>How do you structure for creator-led growth?</li>
</ul>
Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

Business

Marketing

Inside the Creator Economy is a business podcast exploring how creator-led marketing is reshaping modern brand building. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, the show brings you inside the conversations shaping the future of the creator economy - from CMOs and founders to creators, platforms and growth leaders across Europe. This isn’t about one-off campaigns. It’s about what happens when brands move creators from the margins to the core of their strategy. Each week, we unpack the real questions marketing teams are facing: What does it take to stay culturally relevant in a fast-moving landscape? What can brands learn from the creators who build communities, not just audiences? How do you structure for creator-led growth? Produced by Cure Media, one of the leading creator marketing agencies in Northern Europe, this podcast is for marketers and business leaders who want to understand where growth is heading next.

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What’s Next for Retail? Alex Baker on the Trends Shaping 2025

What’s Next for Retail? Alex Baker on the Trends Shaping 2025

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