What's The Rusch

Erin Sprague’s story is about transforming personal adventure into collective impact. In this episode, Rebecca and Erin explore what it means to lead with purpose in the outdoor industry, the lessons learned from endurance challenges, and the importance of showing up for the causes and communities you care about—even when the path isn’t clear. Together, they discuss how small moments of awe, resilience in leadership, and a deep connection to wild places can shape a meaningful life.

In this episode, Rebecca and Erin discuss:

1. Erin’s evolution from Adirondack athlete to CEO of Protect Our Winters (POW)
2. How running, skiing, and biking shaped her identity and leadership style
3. The drive to turn personal passion for the outdoors into climate advocacy and community action
4. Navigating uphill challenges as a woman in sports and business
5. The power of small, everyday moments—like a walk outside or birdsong—for resilience and presence
6. Why showing up for your values matters, even when the outcome is uncertain
7. Building community and collective action through POW and industry partnerships
8. Lessons from epic adventures and why the “unlock” in life might be found in simplicity
9. The importance of getting outside, even for just 10 minutes, to reset and recharge

Transformative Insights:

1. Leadership is about showing up for your values, not just your resume
2. Small moments of awe can be as transformative as big, bold adventures
3. Community and collective action are essential for meaningful change
4. Resilience is built through both epic challenges and everyday presence

Vulnerable Moments:

1. Erin shares the realities of leading in the climate space when the path isn’t always clear
2. Honest reflections on balancing ambition, family, and advocacy
3. Stories of setbacks, uncertainty, and the courage to keep showing up
4. The emotional impact of connecting with nature and community in difficult times

Practical Wisdom:

1. How to find meaning in both big achievements and small daily rituals
2. Tools for building resilience through movement and mindfulness
3. The value of community in advocacy, sport, and personal growth
4. Why it’s important to take action, even if it’s just a few minutes outside

Personal Growth:

1. Erin’s journey from athlete to advocate, executive, and mentor
2. Rebecca’s reflections on presence, purpose, and the power of wild places
3. How both use adventure and storytelling to inspire change and connection
4. The role of honesty and vulnerability in building a purposeful life

Helpful Links:

1. Protect Our Winters: protectourwinters.org
2. POW Films: “The Hypocrite” featuring Amy Engelbretson
3. Erin’s LinkedIn: Erin Sprague
4. Instagram: @erin_sprague

Sponsor:

This episode is brought to you by Rebecca’s Private Idaho—where adventure, community, and purpose come together in the wild. Join us in Sun Valley for a ride that’s about more than the miles: it’s about showing up for yourself, your community, and the planet. Registration is open at rebeccasprivateidaho.com.

Support What’s the Rusch

If this episode resonated with you, please share it with a friend, leave a review, or post your favorite insight on social media. Your support helps us keep bringing you these honest, inspiring conversations.

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Blood Road

Become a Partner:

Interested in aligning your brand with authentic conversations about performance, purpose, and growth? Contact [email protected] for sponsorship opportunities and our media kit.

Brad Stulberg’s journey is about redefining excellence for everyone, not just elite performers. In this episode, Rebecca and Brad dig into what it means to pursue sustainable success, why community and vulnerability matter, and how anyone can practice excellence in daily life. Drawing from his new book, The Way of Excellence, Brad shares science-backed insights and personal stories that illuminate how excellence is a daily practice rooted in groundedness, resilience, and authentic connection. Together, they explore the value of showing up fully, the courage it takes to thrive in a chaotic world, and how the pursuit of excellence can be accessible and meaningful for all.

Show notes:

In this episode, Rebecca and Brad discuss:

1. Why excellence isn’t reserved for world champions and how everyday people can pursue their own version of greatness
2. The difference between fleeting achievement and sustainable success
3. Brad’s personal story: from academic to bestselling author, coach, and powerlifting enthusiast
4. How community, challenge, and vulnerability shape our growth
5. The science behind resilience, stress regulation, and fulfillment
6. Lessons from coaching executives, athletes, and creatives on balance and burnout
7. The core ideas from Brad’s new book, The Way of Excellence
8. How to thrive amid uncertainty using psychology, philosophy, and sports science
9. The importance of doing hard things—not for the outcome, but for the process and self-discovery

Transformative Insights:

1. Excellence is a practice, not a destination—available to anyone willing to show up
2. Community and shared struggle are essential for growth and belonging
3. Vulnerability is a strength, not a weakness, in both sport and life
4. Sustainable performance means honoring limits and building habits that last

Vulnerable Moments:

1. Brad shares how powerlifting, despite not being a pro athlete, gives him meaning, connection, and humility
2. Honest reflections on facing fears, letting go of perfection, and embracing the unknown
3. Rebecca and Brad discuss the challenges of identity shifts and finding purpose beyond titles or achievements

Practical Wisdom:

1. How to approach excellence as a daily practice—grounded, intentional, and adaptable
2. Tools for building resilience and regulating stress in high-pressure environments
3. The role of mentorship, both giving and receiving, in personal and professional growth
4. Why slowing down and tuning into your own values leads to deeper fulfillment

Personal Growth:

1. Brad’s evolution from academic to thought leader, coach, and advocate for sustainable success
2. Rebecca’s ongoing journey to redefine achievement and embrace groundedness
3. How movement, nature, and reflection are tools for self-discovery and healing
4. The power of storytelling and honest conversation in building a meaningful life

Helpful Links:

1. Brad's Website & "The Way of Excellence" (book)
2. Brad Stulberg on Instagram
3. Brad Stulberg on LinkedIn
4. Podcast: Excellence, Actually

Support What’s the Rusch

If this episode resonated with you, please share it with a friend, leave a review, or post your favorite insight on social media. Your support helps us keep bringing you these honest, inspiring conversations!

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Get Connected:

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Blood Road

Become a Partner:

Want to reach an engaged audience of leaders, athletes, creatives, and purpose-driven individuals? What’s the Rusch is where your brand can align with authentic conversations about performance, purpose, and personal growth. For sponsorship and media kit info, contact [email protected].

Boone Speed’s story is one of stripping away the noise to find what’s real. In this episode, Rebecca explores Boone’s evolution from pioneering American sport climber to creative force in photography and design. Together, they reflect on how movement, art, and community can help us shed what no longer serves us and discover a deeper sense of belonging, wherever we land.

Show notes:

In this episode, Rebecca and Boone discuss:

1. The early days of American sport climbing and the Utah scene
2. How creativity and craft shaped Boone’s approach to climbing and photography
3. The importance of mentorship and community in pushing boundaries
4. Why Boone chooses stillness and intentionality in a world that rewards speed
5. Building culture inside brands and lessons learned from working with athletes and founders
6. Navigating transitions—from the crag to the ocean, from athlete to creative advisor

Transformative Insights:

1. The value of tuning out external noise to hear your own truth
2. How community and creativity can be anchors through change
3. The power of staying “allergic to the status quo”
4. Why choosing stillness is sometimes the boldest move

Vulnerable Moments:

1. Boone reflects on the risks and rewards of forging a new path in climbing
2. Rebecca and Boone share stories of feeling like outsiders and finding belonging
3. Honest talk about transitions—letting go of old identities to make space for new growth
4. Boone opens up about the challenges of balancing art, adventure, and personal life

Practical Wisdom:

1. How to approach creative work as a practice, not a performance
2. Tools for building authentic community in any field
3. The importance of mentorship—both giving and receiving
4. Why slowing down can lead to deeper connection and clarity

Personal Growth:

1. Boone’s evolution from athlete to creative advisor and mentor
2. Rebecca’s ongoing journey to embrace stillness and let go of perfectionism
3. How both guests use movement and nature as tools for self-discovery
4. The role of vulnerability in building a meaningful life

Helpful Links:

1. Boone Speed Portfolio
2. Boone Speed on Instagram
3. Hence Creative

Support What’s the Rusch

If this episode moved you, please share it with someone, leave a review, send it to a training partner, or post your favorite takeaway on social media. All of these help us continue to bring you these inspiring conversations!

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Blood Road

Become a Partner:

Interested in reaching an engaged audience of leaders, athletes, creatives, and purpose-driven individuals? What’s the Rusch is the place to align your brand with authentic conversations about performance, purpose, and personal growth. For sponsorship inquiries and media kit information, please contact [email protected].

Cynthia Carson’s journey is about discovering who you are beyond the results. In this episode, Rebecca and Cynthia dig into the realities of ultra-endurance cycling, the challenge of separating identity from outcome, and the courage it takes to show up as your full self, on and off the bike. The conversation is especially meaningful as Rebecca and Cynthia recently met at the finish line of the Atlas Mountain Race, where Cynthia took the women’s win. Together, they explore how adventure, storytelling, and community can help us find presence in the hardest moments and redefine what it means to succeed.

Show notes:

In this episode, Rebecca and Cynthia discuss:

1. The evolution from racer to community builder and filmmaker
2. Why Cynthia chooses not to lead with her athletic achievements when introducing herself
3. The struggle and liberation of separating self-worth from race results
4. How ultra-distance events create space for presence and reflection
5. The making of “Two Steps Forward, One Step Back” and what Cynthia learned from two years of physical and emotional challenges
6. The importance of showing up authentically, regardless of outcome
7. Lessons from organizing gravel races and fostering community in cycling
8. The value of curiosity and humility in adventure and life

Transformative Insights:

1. Identity is more than a podium finish—results are just one piece of the story
2. Presence and self-reflection are found in the quiet, difficult miles
3. Community and storytelling can be powerful tools for growth and connection
4. Confidence is built through consistent effort, not just external validation

Vulnerable Moments:

1. Cynthia opens up about the pressure to define herself by results and the work it takes to move beyond that
2. Honest conversation about feeling “not enough” and learning to embrace the full spectrum of identity
3. Both guests share stories of meeting at the finish line and the mutual respect that comes from shared struggle
4. Cynthia reflects on the emotional journey behind her latest film and the lessons learned from setbacks

Practical Wisdom:

1. How to introduce yourself beyond your job or achievements
2. Tools for building self-belief and showing up as your best self
3. The importance of community in endurance sports and beyond
4. Why it’s essential to separate your worth from your wins and losses

Personal Growth:

1. Cynthia’s evolution from athlete to organizer, filmmaker, and mentor
2. Rebecca’s ongoing journey to find meaning and presence in adventure
3. How both use movement and storytelling as vehicles for self-discovery and connection
4. The role of vulnerability and honesty in building a meaningful life

Helpful Links:

1. Cynthia’s Website: wattwagon.cc
2. Cynthia’s YouTube: @wattwagon
3. Cynthia’s Films: Two Steps Forward, One Step Back: Racing the Transcontinental After Everything Fell Apart
4. Cynthia’s Instagram: @watt_wagon

Sponsor:

This episode is brought to you by Rebecca’s Private Idaho—an event that’s all about showing up as your full self, finding community in the wild, and discovering what you’re capable of beyond the finish line. Whether you’re chasing a personal best or just want to ride with purpose, RPI is where adventure and connection meet. Join us in Sun Valley for an unforgettable experience on and off the bike. Registration is open now at rebeccasprivateidaho.com.

Support What’s the Rusch

If this episode resonated with you, please share it with a friend, leave a review, or post your favorite insight on social media. Your support helps us keep bringing you these honest, inspiring conversations.

Subscribe and Follow

Rate, Review, and Share

Become a Partner:

Interested in aligning your brand with authentic conversations about performance, purpose, and growth? Contact [email protected] for sponsorship opportunities and our media kit.

Connect with Rebecca:

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Instagram

LinkedIn

Substack

Blood Road

Rebecca Rusch welcomes Dr. Bryce Appelbaum, a visionary in neuro-optometry and founder of MyVision First, Vision Performance Training, and ScreenFit. This episode unpacks how the way we see, literally and figuratively, shapes our sense of safety, healing, and performance. Dr. B’s journey began with his own childhood vision struggles, fueling a mission to help others retrain their visual brains after injury, overload, or simply the demands of modern life. Together, Rebecca and Dr. B explore the intersection of vision, resilience, and the courage to reimagine what’s possible when we address the root causes that limit our potential.

In This Episode, Rebecca and Dr. B Explore:

1. The difference between eyesight and true vision—and why it matters for performance, healing, and self-perception
2. How Dr. B’s personal experience with vision therapy transformed his life and purpose
3. The hidden impact of visual processing on confidence, learning, and movement
4. Why addressing the root cause—not just the symptoms—unlocks real growth
5. The shift from reactive to proactive vision care, and what it means for athletes, patients, and everyday humans
6. How our visual system is overloaded by modern screens and what we can do about it
7. The power of awareness, patience, and trust in the brain-body connection

Transformative Insights

1. Vision is more than seeing clearly—it’s about how we interpret and interact with the world
2. Healing and high performance both start with understanding and retraining the visual brain
3. Our sense of safety, confidence, and potential is deeply tied to how we see ourselves and our environment
4. The brain’s plasticity means change is always possible, no matter your starting point

Vulnerable Moments

1. Dr. B shares how childhood struggles with vision shaped his identity and career path
2. Rebecca reflects on her own concussion recovery and the wish to have found vision therapy sooner
3. Both discuss the emotional journey of moving from frustration and limitation to empowerment and purpose

Practical Wisdom

1. How to recognize when vision—not just eyesight—may be holding you back
2. Simple strategies to reduce screen overload and support healthy visual processing
3. The importance of seeking care that addresses the whole person, not just isolated symptoms
4. Building trust in your body’s ability to adapt and heal

Personal Growth

1. Dr. B’s evolution from patient to practitioner, and his commitment to changing the paradigm of vision care
2. Rebecca’s ongoing journey to integrate new tools for healing and performance
3. The ripple effect of sharing our stories—how one person’s breakthrough can inspire hope and action in others

Helpful Links

1. Dr. Bryce Appelbaum’s Website: MyVision First
2. ScreenFit Program
3. Vision Performance Training
4. Dr. Bryce Appelbaum on Instagram
5. Dr. Bryce Appelbaum on LinkedIn

Sponsor

Get $200 off ScreenFit™ using code RUSCH

Take 10% off selected MyVisionFirst shop products using code RUSCH

Connect with Rebecca:

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Substack

Blood Road

This is Part 2 of Rebecca’s conversation with Jay Petervary, recorded just days after his 13th attempt at the Iditarod Trail Invitational (ITI) in Alaska. If you haven’t listened to Part 1: Ride Forward: The Art of Endurance, go back and catch the pregame episode for the full story and context. In this follow-up, Jay is fresh off the trail, still in Alaska, reflecting on what it means to show up for a race with big goals only to have the weather and trail conditions force a different outcome. He shares honestly about the decision to stop short of the 1,000-mile finish, the mental and physical toll of pushing against nature, and the humility required to accept when the trail has other plans. Jay and Rebecca explore the tension between relentless drive and deep listening, the wisdom that comes from decades of endurance, and how letting go can sometimes be the bravest move of all.

Key Topics:

1. The reality of facing unpredictable conditions on the ITI and making the call to stop before the finish
2. How Jay’s mindset has evolved after years of racing, and what it means to listen to the trail and your own limits
3. The emotional aftermath of a race that doesn’t go as planned, and the lessons found in disappointment
4. The ongoing process of recovery—physically, mentally, and emotionally—after high-stakes adventure
5. The value of reflection, community, and honest storytelling in the wake of challenge

Memorable Moments:

1. Jay describes the moment he realized the ITI would not go as planned, and the internal dialogue that followed
2. Reflections on the difference between “old Jay” and the wisdom that comes with experience
3. Honest talk about the pressure to perform, the expectations we set for ourselves, and the courage it takes to walk away

Reflection Questions:

1. When have you had to change course, even when you were deeply committed to a goal?
2. What does it look like to honor your limits without losing your drive?
3. How do you process disappointment and find meaning in the aftermath?

Resources & Links:

1. Part 1: Ride Forward: The Art of Endurance
2. Jay's website
3. Jay's Instagram
4. Fat Pursuit
5. Iditarod Trail Invitational

Connect with Rebecca:

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Blood Road

In this episode of What’s the Rusch, Rebecca Rusch welcomes ultra-endurance cycling legend Jay Petervary for a conversation that moves far beyond finish lines and records. Jay, known for pioneering bikepacking, setting iconic records on the Tour Divide and Iditarod Trail Invitational, and founding events like Fat Pursuit, opens up about the deeper motivations that drive his journey. Together, Rebecca and Jay explore the art of embracing uncertainty, the quiet power of simplicity, and the importance of community in endurance sports. Jay’s story is a testament to resilience, mentorship, and the freedom found in letting go of perfection.

Show Notes:

In this episode, Rebecca and Jay explore:

1. The evolution from adventure racing to redefining ultra-endurance cycling
2. How Jay’s “Ride Forward” philosophy shapes his approach to life, sport, and mentorship
3. The role of adaptability and continuous learning in both racing and personal growth
4. Why building community and sharing knowledge matter more than medals
5. The mental and emotional challenges of self-supported racing—and the lessons found in solitude
6. Gear innovation: how tinkering and necessity led Jay to revolutionize bikepacking equipment
7. The origins and spirit behind the Fat Pursuit and Gravel Pursuit events
8. Navigating setbacks, uncertainty, and the unexpected with curiosity and grace

Transformative Insights:

1. The value of “perfect is good enough” in high-stakes environments
2. How letting go of rigid expectations opens space for discovery and joy
3. The importance of mentorship and inviting others into the wild unknown
4. Why the most meaningful achievements are often the ones shared with community

Vulnerable Moments:

1. Jay reflects on the discomfort of public recognition and the challenge of self-definition
2. Rebecca and Jay discuss the tension between solitude and connection in endurance pursuits
3. Honest stories about failure, recalibration, and the courage to keep moving forward

Practical Wisdom:

1. Approaching adversity as an opportunity for growth, not just a hurdle to overcome
2. Simple practices for staying grounded during long, uncertain journeys
3. The power of curiosity and play in sustaining motivation

Personal Growth:

1. Jay’s ongoing journey to balance ambition with presence
2. Rebecca’s reflections on learning from Jay’s mentorship and friendship
3. How both have found meaning in letting go of what no longer serves them

Helpful Links:

1. Jay Petervary’s Website: https://www.jaypetervary.com/
2. Instagram: https://www.instagram.com/jay_petervary/
3. Fat Pursuit: https://www.fatpursuit.com/
4. Gravel Pursuit: https://www.gravelpursuit.com/
5. Iditarod Trail Invitational

Sponsor:

Support What’s the Rusch

Love the show? Share it, review it, or text it to a friend who needs it.

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Blood Road

In the final episode of our birthday series, Rebecca Rusch explores how timeless wisdom and cutting-edge science come together to help us grow, heal, and perform at our best. Through conversations with world-class thinkers, athletes, and teachers, this episode dives into the practices, mindsets, and research that bridge the old and the new—reminding us that the most powerful tools for transformation are often found where tradition and innovation meet.

Featured Guests & Clips:

Andy Walshe

Andy shares stories from the world of elite performance, describing how uncertainty, mindset, and ancient selection rituals are used alongside modern data to push athletes beyond their limits. He reflects on the importance of learning, shifting expectations, and the untapped frontier of the mind.

Florence Williams

Florence discusses her research into awe, resilience, and the healing power of nature. She explains how ancient practices of noticing beauty and connecting to the natural world are now being validated by science—and why we need both the data and the reminders to seek out what our ancestors knew intuitively.

Teddi Dean

Teddi, a former pro skateboarder turned mindfulness teacher, explores how meditation and Buddhist philosophy help us build a relationship with our minds and bodies. He shares practical wisdom on sitting with discomfort, tuning into our emotions, and using heart-centered practices to transform daily life.

Michael Gervais

Michael, high-performance psychologist and host of Finding Mastery, reflects on the path from high performance to true mastery. He discusses how ancient insights and modern psychology both point us toward self-knowledge, purpose, and connection as the foundation for a meaningful life.

Key Themes:

1. The intersection of ancient wisdom and modern science in personal growth and performance
2. Mindset, uncertainty, and the power of learning
3. The healing and transformative potential of nature, awe, and mindfulness
4. The importance of self-knowledge, purpose, and community

Join the Conversation:

How do you blend ancient wisdom and modern science in your own life? What practices or research have helped you grow? Share your thoughts with Rebecca on social or by leaving a review.

Thank you for being part of this journey and for celebrating a year of meaningful conversations with us. If you enjoyed this episode, please rate, review, and subscribe to What’s the Rusch wherever you listen to podcasts.

Click the links below to listen to the full episodes mentioned in today's podcast:

1. Andy Walshe on the Future of Performance
2. Florence Williams on Healing through Nature and Heartbreak
3. Teddi Dean on Identity, Meditation, and Purposeful Pacing
4. Michael Gervais on the Dark Side of Success

Connect with Rebecca:

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Blood Road

In this second episode of our special birthday series, Rebecca Rusch explores the theme of redefining success and identity. Over the past year, What’s the Rusch has become a space for honest conversations about what it means to grow, change, and find purpose beyond the finish line. This episode features stories from athletes and leaders who have reimagined what achievement looks like, let go of old expectations, and found new meaning in their journeys.

Featured Guests & Clips:

Caroline Buchanan

Caroline opens up about building her identity both on and off the bike, navigating reinvention, and learning to define success on her own terms. She shares how she’s found purpose beyond podiums by mentoring others and embracing new challenges.

Kate Courtney

Kate reflects on what it means to define success beyond the podium. She shares how she’s learned to measure achievement by effort and growth, not just results, and how her work with the She Sends Foundation is helping to expand opportunities and redefine what winning looks like for herself and the next generation.

Allen Lim

Allen shares how growing up as part of an immigrant family in Los Angeles shaped his sense of identity and belonging. He reflects on how the bicycle, the Olympic movement, and the power of community helped him redefine what success means—not just as winning, but as connection, dignity, and inspiring others.

Alexandera Houchin

Alexandera talks about how her identity has evolved and so has her sense of responsibility. She shares how her early drive to right past injustices and give voice to her family story has shifted toward embracing her own presence and authenticity, and creating space for others to do the same.

Key Themes:

1. Redefining what it means to succeed
2. Letting go of old expectations and embracing new identities
3. The power of community, mentorship, and giving back
4. Finding purpose and meaning beyond traditional measures of achievement

Join the Conversation:

How has your definition of success changed? What does identity mean to you? Share your thoughts with Rebecca on social or by leaving a review.

· Thank you for being part of this journey and for celebrating a year of meaningful conversations with us. If you enjoyed this episode, please rate, review, and subscribe to What’s the Rusch wherever you listen to podcasts.

Connect with Rebecca:

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Blood Road

Episode Summary:

To celebrate one year of What’s the Rusch, Rebecca Rusch brings together some of the most honest and courageous moments from the past year. This special episode is all about embracing vulnerability, slowing down, letting go, and sharing the real stories behind the highlight reels. Rebecca introduces and reflects on powerful clips from four guests who have opened up about their struggles, growth, and the lessons they’ve learned along the way.

Featured Guests & Clips:

Stacy Sims

Stacy shares her experience of moving to New Zealand, facing postpartum depression, and reaching a breaking point that led to a suicide attempt. She talks about the importance of support systems, rebuilding, and the need to reach out for help—even when you feel you have to be stoic.

Jess Kimura

Jess opens up about the loss of her partner, the overwhelming grief that followed, and how she found herself again through surfing and allowing herself to be vulnerable. She discusses the pressure to appear tough in her sport and the relief of finally letting herself be seen.

Rush Sturges

Rush recounts a harrowing experience in Nepal, surviving a massive earthquake while on a river expedition. He describes the trauma and PTSD that followed, the physical symptoms he endured, and the long journey of healing through therapy, mindfulness, and learning to listen to his nervous system.

Chris Burkard

Chris reflects on a transformative darkness retreat and the power of being vulnerable with others. He shares how opening up to a stranger after the retreat changed his perspective, and how he’s learning to bring more honesty and connection into his everyday life—not just during extreme adventures.

Key Themes:

1. The strength in sharing what’s real, even when it’s uncomfortable
2. Navigating grief, trauma, and mental health challenges
3. The importance of support, community, and self-compassion
4. Redefining what it means to be strong and successful

Connect with Rebecca:

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Instagram

LinkedIn

Substack

Blood Road

Brain Storm Podcast

Join the Conversation:

What does vulnerability mean to you? How have you learned to let go or ask for help? Share your thoughts with Rebecca on social or by leaving a review.

Thank you for being part of this journey and for celebrating a year of meaningful conversations with us. If you enjoyed this episode, please rate, review, and subscribe to What’s the Rusch wherever you listen to podcasts.