In today’s episode, I sit down with Andy Frisella, the founder of 1st Phorm and creator of 75 Hard. We talk about the real reason 75 Hard works—not because it’s a fitness program, but because it helps people develop the mental strength to stop outsourcing control of their lives. Andy opens up about his own struggles, how simplicity and authenticity build stronger brands, and why leadership starts with setting the example yourself. We also cover the myth of entrepreneurship, the dangers of ignoring your own limitations, and why some people should stop trying to dunk when they’re better off coaching from the sidelines.