Today, Ed is joined by Stephanie McCullough, CFP, speaker, and Founder of Sofia Financial, a “holistic, non-judgmental financial planner for women who want a true partner in financial decision-making.”

In this conversation, Stephanie offers a unique perspective on financial planning, relating one of her favorite activities—yoga—to the process of overcoming the mental and emotional stresses of one’s financial life.

Stephanie believes that it’s totally normal to be emotional when it comes to money. With this reality in mind as a starting point, it becomes so much easier to carve out the way forward. She breaks down the negativity bias, explaining why unproductive behavior toward money is not a character flaw, but a simple biological process that we can rewire—but it all starts with self-awareness!

She then shares several psychological concepts and tools that one can use to start gaining that self-awareness, and from there unearth those limiting beliefs that contribute to negative behavior around one’s finances—from coming to terms with the negativity bias, to the practice of mental accounting, to the secret to true money maturity!

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