For Better Or Best Podcast

When Is Enough Enough?


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This week is all about that cash money! Shireen comes in hot, saying that Charles is having an existential crisis. Charles pretends not to know what that big word means so Shireen explains how introspective Charles has been in 2025, trying to establish the work/life balance. Charles still can't believe how much money he made in 2024, both of them have reached new heights in their careers. He also shares that he has spent more days of his life poor than he has spent living "rich"(1:34-6:23). When assessing how much their house cost compared to what many of their other friends have paid in other places, it was clear that they paid 3x more because they're in LA. They question if it's worth it long term, is LA a forever financial place? Charles' mother now lives with them, so wanting another child means that more space is necessary. Shireen says she wants to create generational wealth, so maintaining their quality of life might mean relocating. Charles mentions life insurance policies and how crucial it is now(7:40-16:15). Shireen points out that part of building personal branding means health has to be a priority, so get it while you're healthy. Charles announced he's officially launched Charles Beloved Productions, with Kareem and Shireen as business partners. Any time Charles got booked in the past it was through R&B HouseParty and now Charles Beloved is its own entity. Someone at AfroTech called Charles a "curator of Black joy" and it stuck. Charles says he's not getting outta bed anymore for less than the number he has in mind. He has no problem saying it with his chest(19:30-26:15). Shireen tells Charles he taught her how to negotiate for what she wants. Say your number and then shut up. Don't talk yourself out of your worth, start high. Charles enjoys working for himself, Shireen shares that she does not and that's ok. He knows business, how to scale and build and market and will bet on himself. Shireen set up the sharing of an update that Charles has, after he has been setting his goals for the year. He wanted to become an ambassador for a liquor brand considering how much his lifestyle/content matches. Finally the call came from Hennessy/LVMH. The Henny Beloved era is upon us!(26:15-33:25). Charles says this is a match made in heaven. God will give you the desires of your heart. Charles says he's had nights of questioning if he was making the right choices but he's always been patient in looking for signals and signs. Charles is ready to take the risk and sacrifice for alignment. Shireen confirms that whatever fell through or didn't work out, will never be God's best for you. Anxiety and faith can't live in the same house. Charles stresses that sacrifice is a real thing. You've got to be willing to go without. Normalize doing that to get after what you really want. Being responsible with what you've got will set you up for your future.

Get your tickets for The Oxtail Off @ The Beehive on Sunday May 25th in LA! https://events.eventnoire.com/e/the-oxtail-off/tickets

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For Better Or Best PodcastBy Charles and Shireen Kuykendoll

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