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When should marketers start investing in brand as well as performance marketing? - Dr Grace Kite
Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers – a company full of data people who have excellent people skills.
In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both.
Read on to find out:
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By The Marketing Meetup
5
22 ratings
Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers – a company full of data people who have excellent people skills.
In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both.
Read on to find out:
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