Sign up to save your podcasts
Or
Share Which team should be responsible for integrating AI into your product?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Which team should be responsible for integrating AI into your product?
Who should integrate AI into your product? Joyce Gordon, Head of AI at Amperity, shares her expertise on AI-driven personalization and customer identity resolution. She explains why product and engineering teams should handle technical implementation while business teams should identify use cases, and outlines how unified customer data creates the foundation for effective AI personalization strategies that drive measurable revenue impact. Show Notes
Connect With:
- Joyce Gordon: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
View all episodes
By I Hear Everything
4.6
154154 ratings
Who should integrate AI into your product? Joyce Gordon, Head of AI at Amperity, shares her expertise on AI-driven personalization and customer identity resolution. She explains why product and engineering teams should handle technical implementation while business teams should identify use cases, and outlines how unified customer data creates the foundation for effective AI personalization strategies that drive measurable revenue impact. Show Notes
Connect With:
- Joyce Gordon: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
More shows like MarTech Podcast ™ // Marketing + Technology = Business Growth
View all
The Digital Marketing Podcast
114 Listeners
Social Media Marketing Podcast
1,448 Listeners
Pivot
9,257 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,259 Listeners
Social Media Marketing Talk Show
83 Listeners
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
64 Listeners
The CMO Podcast
348 Listeners
The Prof G Pod with Scott Galloway
5,414 Listeners
The Marketing Millennials
147 Listeners
Hard Fork
5,462 Listeners
The Artificial Intelligence Show
173 Listeners
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
40 Listeners
Marketing Against The Grain
352 Listeners
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
58 Listeners
On with Kara Swisher
3,364 Listeners
Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions
12 Listeners
AI Explored
87 Listeners
How I AI
4 Listeners