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The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $10,000 a year. So where is all the money actually going?

In this episode, Colin and Samir break down the economics behind the creator economy — and why so much of the money is concentrating at the top. As major brands shift billions of dollars toward creators, they’re increasingly partnering with a small number of highly organized creators who can deliver large, multi-platform campaigns.

We explore:

Why the creator economy is becoming winner-take-most

How Fortune 500 brands are reshaping creator partnerships

Why creators with teams and infrastructure are landing the biggest deals

What smaller creators need to do to compete for brand dollars

Learn more about your ad choices. Visit megaphone.fm/adchoices