Mordy Oberstein from Unify Brand Marketing joins us on the podcast this episode to talk about how most companies fail at marketing their brand and defining their brand identity.

Mordy has been a recognizable face in the SEO industry for nearly a decade as the CMO of Rank Ranger, Head of Communications at SEMrush, and finally the Head of SEO Brand at Wix before starting his own branding agency, Unify.

We ask Mordy to walk us through his history in SEO and why the seemingly sudden pivot to obsessive brand marketing.

Given this unique perspective, we also ask Mordy what small and established agencies can do to find their identity and speak to their target audience while also tracking brand performance metrics.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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