There’s a lot of big talk about AI right now. Some people pretending it’s no threat at all. Others convinced it’s going to wipe out every job in the industry. I’m not in either camp.

In this episode I talk through something that happened on a recent shoot that really brought the whole question into focus. Not in a theoretical way. In a very real, very practical way.

And from there, we get into the part nobody seems to be talking about. The part that actually decides whether your business survives the changes ahead.

If you’re running a video business, or you want to move beyond being the person who does all the labour, this is worth a listen.