John Lewis has released its annual Christmas advert; entitled ‘The Beginner.’ It follows the progress of a middle aged man as he slowly, painfully and determinedly learns how to skateboard.

The montage ends by revealing that he is doing all this to make his foster daughter feel welcome when she comes to stay with them for Christmas. It's touching and, for all but the most cold hearted, brings a tear to the eye. You might expect a company to release an advert at Christmas to promote their products. However, research conducted by Princeton University shows that stories are easier to remember than facts so an advert that tells a story is much more likely to be more memorable.

Why is John Lewis appealing to our hearts? What are some famous Christmas ads? What makes a successful Christmas advert? In under 3 minutes, we answer your questions!

To listen to the last episodes, you can click here:

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A podcast written and realised by Amber Minogue.

In partnership with upday UK.

Date de première diffusion : 1 décembre 2022

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