This week’s episode of the Restaurant Business podcast A Deeper Dive features Scott Lawton, the CEO and cofounder of bartaco.

Bartaco operates 27 locations, specializing specifically in tacos. Lawton talks about how the chain was founded and discusses its current growth plans.  

We also talk about the lure of tacos and why they’re so popular these days. And I ask him about loyalty, and how the chain has been able to build it among its customer base.

But we also talk extensively about service charges, which have grown in popularity in restaurants—and many other industries, for that matter. Lawton discusses his reluctance to add them to one of his restaurants, and why the chain ultimately gave in and may add them elsewhere.

We’re talking tacos and service charges on A Deeper Dive, so check it out.