I posted a random family video with zero expectations…

And it got 131,000 views.

Not a polished clinic video.

Not a business lesson.

Not a high-production reel.

A random clip of my grandfather-in-law rubbing black ointment on his knee.

So what made it work?

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Future Content Questions

[00:52] – Viral Formats With a Twist

[01:43] – The Ointment Video Pops

[02:24] – Why I Filmed It

[03:28] – Authenticity Beats Production

[04:26] – Suspense and Human Hooks

[05:16] – Polarizing Comments Drive Reach

[06:04] – Saves and Shares Matter

[07:11] – Instagram Signals Explained

[07:45] – Attention Over Followers

[08:35] – Views Versus Real Engagement

[09:20] – Follower Growth and Analytics

[11:17] – Post More Stop Overthinking

[13:51] – Lottery Ticket Content

[15:54] – Views Versus Business Goals

[17:41] – Nostalgia and Business

What’s the most random piece of content you’ve ever posted that outperformed everything else?

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Want to Connect with Dave?

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